What is Weibo? The longest-running and most prosperous social media platform in China. An area where netizens gather and talk about hot topics.Offers Enterprises multiple possibilities to interact with customers.
How many active users on Weibo?
573 million monthly active users
249 million daily active users
What is Weibo?（What are the main contents of Weibo?）
home page
articles
super topics
trending searches
community discussions
What can general users get from Weibo?
- Understand real-time news and public opinion (hot search)
- Understand the daily life shared by famous blogger
- Learn to cook
- Learn about the scenery or food in different parts of the country or around the world through other bloggers’ videos
- Clothing and manicure, fashion industry
- News like Racing. Technology, etc.
As an enterprise or professional short video operator, what can they obtain from the Weibo platform?
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Traffic
Weibo traffic is something that every participating company or operator attaches great importance to. For them, traffic is a resource, a reputation, and a money-making tool.
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Hot search
Some companies or operators will use some means to occupy the seats of Weibo’s hot search, and the exposure brought by the top few Weibo’s hot searches is very considerable.
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Fans
Enterprises or operators can be discovered more people through exposure and traffic data. In the continual operation, some people will be attracted to become their followers(fans). Fans mostly represent a large base of potential recognition groups, and later products or works will be supported and spread by more people after they are released.
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Zombie fans and water armies(the video explains the above two words)
Zombie fans and water armies are sort of the gray industry of Weibo,enterprises or operators can increase their fan base through zombie fans, which can make their own data very good-looking. Of course, active users will think why this account has so many fans, so they go to your homepage and browse your videos. .
Enterprises or operators can use the water army to control the direction of public opinion of the articles or videos they publish. If the direction of a single comment is one-sided, most users will feel that the direction of the articles or videos you publish is correct.
How to make a Weibo account for a brand or individual?
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Create an account
If you are not a native of China, it is recommended that you entrust a professional organization or individual to help with registration or management. You can ask the organization or individual to regularly publish relevant articles or information about their current real-time hotspots or hot topics, and customize them according to the situation Articles or videos, which can achieve the purpose of “rubbing traffic”.
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How to attract attention and increase exposure
In addition to posting popular high-quality articles or videos to get the attention of others, you can also post interesting comments on hot topics, master the skills of participating in hot topic discussions, and publish related works in real time. Because of the existence of Weibo algorithm, this can help you get traffic.
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If you are a brand party
If you are a brand owner, you must have a good understanding of the positioning and matching groups of your products. When you want to release new products, in the early stage of entering the market, you can observe the people or events that your matching group pays the most attention to, and take this as an opportunity , go into their circle, or seek to cooperate with good blogger.
