Like all digital marketing in China, including SEO, paid advertising promotion, social media trends are changing rapidly every year, especially on social media platforms in China. Every day, companies doing business in China hope to keep up-to-date messaging through the latest Chinese social media marketing to attract new audiences and promote their business. But if you are new to the Chinese market, knowing where to start in China can be a challenge, especially if you don’t understand which Chinese social media networks are popular, which are not popular, or even outdated. Domatters China marketing angecy here will provide you with a starting point for your social media marketing in China, enabling you to enter the field of Chinese social media marketing more deeply.

Whether you are a businessman who has just entered the Chinese market, an experienced marketer, or a person who just wants to conduct Chinese social media marketing, you need to understand the brand awareness of the best social media platforms in China in 2020, and each platform’s Unique audience and target audience, etc. These will help you. After all, such things happen sometimes. For example, WeChat may be very helpful for the promotion of a certain brand, but it may not be so successful for another brand. One brand has a lot of participation on Baidu Post Bar, but another brand may gain greater appeal.

What is the most popular social media in China? These chinese social media apps are popular and top in China,such as Weixin,sina weibo,douyin,kuaishou,toutiao,xiaohongshu,zhihu,douban,and so on.

WeChat/weixin

WeChat is an indispensable social media platform used by Chinese consumers to follow and interact with their favorite brands. It has become the most popular social network in China. With more than 1.2 billion users, WeChat is a one-stop portal APP, a messaging application that combines social elements similar to Facebook. Users can follow the company’s WeChat official account to learn about brand information, and can also access countless third-party services in the WeChat function, such as sending money to friends, buying JD products, buying movie tickets, and even ordering dry cleaning services.
In 2017, Tencent added WeChat mini-programs to its apps, which cover a wide range of services in more than 200 categories. In 2020, WeChat also launched “wechat video account”, which draws on the characteristics of Douyin and Kuaishou, allowing companies and users to post short videos. But it is more convenient to browse. The status of the video account in WeChat is second only to WeChat’s “Circle of Friends”. The Moments feature allows users to view updates from friends and businesses, just like Facebook’s timetable. Users can enter your WeChat store to purchase the products you promote through the WeChat products and QR codes you share.WeChat also has a feature that allows you to find “people nearby”, “Shake” (this allows users to view other users’ personal data and is also shaking their phone) and “Drift Bottle” (this allows users to send messages that can be Messages received by users).
WeChat can be said to have developed into a social media platform that allows you to do whatever you want in China. As brands continue to compete for brand awareness in China, more and more companies are seeking to use WeChat to attract target audiences.

How can WeChat marketing benefit your brand?WeChat marketing is a great way to increase brand awareness. Establishing a WeChat official account will enable your brand to reach a large audience in an effective way. Anyone can follow the WeChat official account to receive updated or promotional information. You can use the WeChat store plugin and integrate it with the mortgage in your WeChat official account to display your products or services and process payments. You can also use wechat CRM to increase your audience targeting for precise marketing, WeChat search optimization and to send the right content at the right time. You can also use Moments and video numbers to promote and attract traffic.

If you have just started using WeChat, please follow Domatters wechat market for more information about WeChat, the “Chinese Facebook”.

Sina Weibo

What is microblog? Here,we mainly refers to Sina Weibo.Sina Weibo is another important chinese social media weibo. It is often referred to as “China Twitter”, but this statement is a bit simple.
According to Weibo’s financial report for the first quarter of 2020, as of the end of March this year, Weibo had 550 million monthly active users and 241 million daily active users. The Sina Weibo platform is used by Chinese users to obtain information and discover interesting news related to the latest trends or entertainment.

Although its user scale is not as large as WeChat, it still has a great influence on Chinese social media. Compared with WeChat, Sina Weibo offers many different functions and more channels, including commenting, music, real-time streaming, games, charity events, e-commerce, and so on. For marketers who want to take advantage of the platform, it is the easiest way to set up a verified account and use the “Twitter” aspect, which allows users to post 140 characters including links, videos, and photos. With the consumption of multimedia content and the popularity of short videos in China, the platform has made considerable progress.

How does marketing on Weibo benefit your brand?Weibo is a very open public platform, which is very suitable for new brands who want to increase their visibility and attract attention. To start marketing on Weibo, you need to register and verify the official account of your brand. After opening an account, Weibo will provide plenty of opportunities to interact with potential customers. Weibo has a young user base. Therefore, on Weibo, your brand will be more closely connected with the Chinese Generation Z and Chinese millennials, and the number of users will also have greater growth potential. There are a large number of Chinese outbound tourists on Weibo, which may be very useful for finding such specific audience user groups and brands.

Douyin/TikTok

Douyin is a short video sharing platform designed to help users express themselves and record a good life. It is a short video and music application launched in 2016. It is called “抖音”（douyin) in China and called “TikTok” abroad.How many billion Douyin users are there in 2020? Its registered users have reached 800 million worldwide, but its daily active users are currently 500 million. TikTok allows users to use very powerful video editing tools to add BGM, music and effects to their videos. This platform has the opportunity to become a true global leader in the short video market, and is one of the first Chinese apps to successfully gain global attention.

How does marketing on Douyin benefit your brand?Douyin is an essential social media platform for brands. Brands can attract young Chinese users through pure entertainment activities. The video content on this app is not only fascinating, but also brings realism to users. This type of content format has great creativity and innovation, and can establish contact with most 18-35 year old user groups, which is difficult for brands to grasp. You may need to do some practice to become familiar with making attractive short films, but it is definitely worth it to attract these young users with a lot of purchasing power.
If you have a need for short video production, but you don’t have the inspiration to produce or don’t know how to do Douyin marketing in China, please feel free to contact Domatters video marketing agency.

Toutiao/Headlines Today
(www.toutiao.com)

Toutiao is a recommendation engine product based on data mining,which recommends information for users and provides services that connect people and information. Because of the way it provides personalized information based on users’ interests, Chinese users sometimes call it “recommendation engine”. Headlines Today has more than 300 million active users, ranking No. 1 among Chinese information apps. According to Internet data, in 2019, Toutiao creators posted 450 million pieces of content throughout the year and received 9 billion likes. Toutiao has more than 4,000 partners producing content every day, providing tailored news feeds. The platform analyzes each user’s browser and click history, and then recommends the best articles and videos available.

How does headline marketing benefit your brand?Toutiao, as China’s top social media platform, has gradually gained more and more attention. In terms of advertising, it should be incorporated into any brand’s Chinese marketing strategy. The platform also attracted the attention of young users with eye-catching content and short video attachments. As users spend more and more time on the app on average, brands can place advertisements on the platform to increase brand influence and conversion rates. Brands can also open content accounts called Toutiaohao to build stronger influence.

Little Red Book/Xiaohongshu
(www.xiaohongshu.com）

Little Red Book App is called “小红书”(“Xiaohongshu”) in China.Little Red Book App is a lifestyle platform for young people. It is mainly an application for women aged 18-35,sharing shopping tips and product reviews. Here users can discover a real,upward,and diverse world,find trendy lifestyles,and meet interesting stars and creators. Users can also find a large number of beauty makeup,fashion dressing tutorials,travel guides,daily food and fitness,culture and entertainment,education and training,ect.

According to Baidu Encyclopedia,as of July 2019,the number of users of Xiaohongshu has exceeded 300 million. As of October 2019,the number of monthly active users of Xiaohongshu has exceeded 100 million.

In 2014,Xiaohongshu launched the RED store,its own cross-border e-commerce platform,to respond to the high demand of Chinese users for foreign brands. The application allows Chinese consumers to purchase overseas products directly from the platform. RED has partnerships with many international brands,which makes it easier for Chinese consumers to get a real experience.

How does RED marketing benefit your brand?

RED has more than 89% of women. It is a very effective social media platform that sells cosmetics and fashion products,sports and fitness products,etc. RED started as a community,and its advantage over other e-commerce sites lies in the high participation of its user community. The app focuses on quality and diversity,making it easier for brands to build trust and credibility when advertising on RED. It has a high conversion rate and reputation in China,it is worth your time to put your brand promotion on this platform,especially when your brand is mainly oriented towards the Chinese female market.

The top social media platforms in China in 2020 also include Baidu Tieba, Zhihu, Douban, QQ and so on. I won’t share them more today. If you want to know more, please contact Domatters. Some brands may choose multiple social media for promotion. Our suggestion is to do a market research on your brand and choose a marketing platform strategy that suits you. It is important not to distract yourself too much. The best way is for us to study together, carefully choose the social media that best suits your customers, and carry out marketing content and planning.

Lastly，about Domatters China marketing Agency

Domatters China marketing Agency is one of top rated China online digital marketing agency.Start business in China with China local based team Domatters to improve your brand awareness and authority. We provide China marketing entry strategy, Baidu SEO, KOL marketing, Video marketing, Wechat marketing, E-commerce marketing, etc.