What basic knowledge do you need to know as a novice when web building? Check it out with Domatters!
Table of Contents:
- Website domain name
- Spatial configuration
- Website
- Later maintenance and promotion5
- Things to pay attention to when building a website
Website domain name
The domain name of the website is the business card of the website, and it is also the first way and channel for customers to visit the website. What kind of domain name should be adopted as the first step in web building? First, meet the criteria of being easy to remember, such as the domain names of the large Internet are easy to remember. You can choose a domain name related to your industry, such as the initials of the industry’s English name, or a combination of pinyin initials, such a domain name is correct and appropriate.
Spatial configuration
Choose if you want other people to access your website through the Internet, you must purchase a domain name and space. The purchase of website domain name is very simple and cheap, the key lies in the purchase of website space. Generally speaking, web space is rented, and the price is determined according to the space configuration. The higher the web space configuration you choose, the more expensive the cost. You can choose the appropriate configuration web space according to the number of daily user visits to your website .
Website
Type and positioning Do you need an optimized and promoted marketing website, or a high-end brand website, or a creative web building? Whether your website is set up in international foreign trade or domestic trade, it is just the effect that the company needs to display, or to promote website products . These are also website construction must know.
Later maintenance and promotion
After the website is built, it needs to be continuously updated and maintained, as well as the most important promotion function. If the website is not updated or maintained after it is built, it is equivalent to a dead website, and it will be submerged in the ocean of the Internet. If the website is not promoted, the website will always have no ranking, and naturally it will not be seen by users. The website is not maintained and frequently attacked by hackers, resulting in slow loading of the website, malicious redirection of website pages, leakage of website user information, etc., which is very unfavorable to online marketing.
Things to pay attention to when building a website
Do not change the position at will
If it is an individual website, it is recommended to choose a segment that suits you and has a competitive advantage.
For example, the advantage of Taobao lies in the convenience of shopping, the advantage of Sina lies in providing more real-time information, and the advantage of Tencent lies in timely communication.
A website must have its own unique advantages and positioning, so that it can be distinguished from other websites. Once the field and positioning are determined, don’t change them arbitrarily.
Only by determining the positioning first can you find the customer group that suits you, and if you define the service target, you can be more targeted.
The choice of website domain name
JD.com bought the domain name of http://jd.com for 30 million before, and Qihoo 360 bought the domain name of http://360.com for 100 million as its official website. This shows the importance of a good domain name.
A simple and interesting domain name will make the netizen more impressed with the website. There are not many good domain names nowadays, and the shorter the domain name, the more expensive it is. Generally, small and medium-sized enterprises will not spend a lot of money to buy a domain name. It is also a good choice to register a domain name that is related to products and services and is easy to remember. .
The choice of website space
A good web building also has a great impact on search engine optimization.
If your website is a display website or a personal blog, you can choose VPS. If you have simple development and operation capabilities, you can choose a low-configuration cloud server
If it is a marketing website, it is recommended to choose a cloud server with a relatively medium configuration, and find someone with development and operation and maintenance capabilities to help you go to the cloud.
If it is an online shopping mall business, it is recommended to find a professional person with operation and maintenance capabilities to help you build the cloud, and dynamically adjust it according to the size of the business.
When choosing a website space, pay attention to the following aspects:
Choose one with stable space and fast opening speed.
Pay special attention, if you choose vps and public space, do not choose the punished space, and avoid putting it on the same server as the cheating website.
Don’t use free space, the quality of free space is generally not high.
It is best to use overseas space and servers for foreign trade websites
Choose a self-service station building system or service provider
When choosing self-service website building, you first need to focus on the word-of-mouth, templates, and functions of the target website building tool. Secondly, pay attention to whether the server used by the service provider is stable and reliable, the later maintenance update and SEO promotion, etc.
The self-service website building platforms on the market can basically be tried for free. You can make a choice after comprehensively considering the platform’s website planning, web design, website development capabilities, and price advantages.
The most important thing when choosing a website building service provider is the after-sales service. Many companies choose informal website building companies for cheap. Choosing a regular company can avoid many similar problems in the later stage.
Whether it is a self-service website building or a website building service provider, it is recommended to use the largest website building platform in China. There are not only self-service website building products on the Alibaba Cloud website building service platform, but there are also thousands of built-in website templates. There are also customized designs. Alibaba Cloud·Enterprise official website. Everyone can choose according to their needs.
Do a good job of website filing
In mainland China, all websites must be registered, whether it is an individual or a business. If the website host (or server) is in the United States, Hong Kong and other places, the website does not need to be filed.
The filing includes two parts, the filing subject and the filing website. One filing subject can open several websites; the filing website can be one domain name corresponding to one website, or several domain names corresponding to one website.
Although the filing process is cumbersome, it raises the threshold for starting a network, reduces low-quality websites, and without filing, subsequent mainstream platform traffic promotion cannot be carried out. Filing also needs to be taken seriously.
Therefore, for those self-service website building platforms that cannot be filed on the Internet, it is recommended that everyone be cautious and cautious.
Website Keyword Selection
Keywords represent the way people search for you. The choice of keywords is like locating the direction of a website.
So before building a website, be sure to research keywords. Use the keyword tool, or Baidu’s related search, to research and filter keywords.
High-quality keywords can greatly improve the chances of your website being searched.
The web building of the website should conform to the aesthetics
Website design is capable of generating great visual stimulation for visitors. A webpage with reasonable structural design and aesthetic color matching can bring people a pleasing and refreshing feeling. Netizens are more willing to visit your page, and will inadvertently enhance the connection and stickiness with visitors.
The color matching of the website should be harmonious and able to highlight the key points. Different colors will give viewers different psychological feelings.
For example, red represents enthusiasm, liveliness, warmth, happiness and auspiciousness. Green represents freshness, hope, peace, ease and youth. Blue represents depth, eternity, reason, honesty and justice. Purple represents elegance and mystery; you can choose the main color of your website according to your website’s positioning and industry.
Website page design also needs to pay attention to the following points: clear theme, concise page, and convenient navigation.
Grasp the key content
When web building, you must always remember: user experience is always the first. No matter what design you do, you must start from the user’s point of view.
For example, the appearance of the website is very important, but what customers need most is the content. If a website puts a lot of flash or large pictures, it will slow down the opening speed of the webpage, and some even cannot open your website (the survey shows that if a webpage is opened If it takes more than 10 seconds, the viewer will feel disgusted), so it should be targeted according to the positioning, and don’t just focus on the “beauty” of the webpage.
Similarly, the content on the homepage should not quote multimedia resources. If the homepage of the website introduces too many multimedia resources, it will also slow down the opening speed of the website, which will affect the user experience and lead to the loss of potential users.
Website navigation design
Navigation is an important part of web building. Not only can it effectively improve the user experience, but it can also make search engines feel that your web building is very professional.
Another point is that website navigation must use links in the form of text, and the second is to choose the structure of the URL. Because the hierarchy of the URL is short, the path pursues a static path.
Set up some interactive content
Today’s visitors are not only satisfied with being a browser, but also want to be a participant. They don’t want to just watch, but also want to participate in the interaction. So putting your company’s or your own social accounts on the website, or letting visitors leave their email addresses and comments or suggestions are all good ways to interact.
Listen to visitors’ opinions on your website or service, and you can also send some latest information to their emails, indicating that you are paying attention to their dynamics, which is a way to further communicate with users, thereby increasing user stickiness.
The details can not be ignored
The details determine success or failure, and it applies to everything, including web building.
No matter how correct the positioning and development strategy of the website is, wrong information, inappropriate pictures, uncoordinated page layout, and full of typos and wrong sentences on the website will affect the user experience of visitors.
Adapt to the mobile terminal
According to statistics, more than 5.1 billion people in the world use mobile phones. For most people, the last thing they look at before going to sleep and the first thing they touch upon waking is their phone. Through mobile phones, we can shop, navigate, take pictures, entertain, and handle work… In most scenarios, mobile phones can already replace computers.
Therefore, building a mobile website and binding it directly in the menu bar of the WeChat official account, transforming into a micro web building, forming a three-in-one Internet platform of PC website + mobile website + micro website, is of great help to enhance the corporate brand image, and Aliyun builds a website to realize the integration of three networks.
Do a good job in SEO optimization
It is no exaggeration to say that more than 70% of the current website traffic comes from various search engines. Doing SEO well can get a lot of accurate traffic from search engines for free.
Website SEO optimization can be divided into keyword optimization, content optimization and structure optimization.
Keyword optimization includes the location and density of keywords. Important positions where keywords appear include: title, means, and the first half of each paragraph. The density of core keywords appears at 2-5%.
Content optimization means outputting more valuable content. The content needs to be authentic and effective, with high originality, complete content, and a fixed update frequency, and the combination of graphics and texts is better.
Structural optimization means presenting a good website hierarchy to search engines. These include: each page is linked to each other, and important web building pages are closer to the home page; breadcrumb navigation is used; the URL structure is simple, with fewer layers, and fewer special characters are used.
Website promotion
We do web building not only because of hobbies or too much leisure, we do websites for brand promotion and services, and to make money.
Therefore, if the website is made and no one browses it, it cannot be disseminated, so website promotion is very important.
Above SEO has already mentioned the importance of search engines and article quality, and I will teach you some promotion methods below.
Soft article marketing: It is a very popular way at present. You can embed the content that needs to be promoted in the article and leave a link at the bottom of the article. If the soft article is published on some high-weight websites, it can basically be included. You can get a good ranking in two days.
Baidu PPC: Also known as SEM, it is a mode of directly purchasing keywords and deducting fees according to the number of clicks to promote one’s own website through search engines.
Advertising: Paid advertising is a fast and effective means of website promotion. As long as the money is in place, everything else is fine.
But remember that the most important thing about advertising is the ratio of input to output. If your input is far greater than the output, it is recommended that you optimize your website and copywriting first.
All in all, all in all. The optimization and promotion of the website is a protracted battle, which requires a calm mind and serious study.
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