If you’re looking to reach out to Chinese consumers, you need to be familiar with China’s top social media platforms. These platforms offer unique features and opportunities that you won’t find on Western social media networks. Here are the most popular Chinese social media platforms you need to know about.
WeChat is the most popular messaging app in China, with more than 800 million monthly active users. This means it’s a very powerful social media platform that can be used as an alternative to Weibo, as well as a way to reach your target audience through other marketing channels. It offers a vast range of features, including text messaging and voice calls, group chat, social media feeds, maps, games, mobile payment options, e-commerce services, and much more.
WeChat users have the option of creating both a personal account and a brand account for their businesses.
Alipay
Alipay is the leading mobile payment service in China, used by more than 50% of mobile users in China. It is a virtual wallet that can purchase goods both online and offline.
Alipay has over 520 million monthly active users. In addition to making payments, users can keep track of their financial information and use features like a social feed and location-based services.
Alipay users have the option of creating both a personal account and a brand account for their businesses.
RenRen
The name Renren means “everyone” in Chinese. Renren was created in 2005, and it’s a pretty new social media platform compared to others, but it is extremely popular among Chinese students. Although you can use Renren to connect with friends, many people use it as an alternative to Facebook since Facebook got jammed by the Great Firewall in 2009.
College students and young professionals mainly use Renren. Most users are aged between 18 to 25 years old, with a relatively high percentage of 13–17-year-olds. The numbers of male and female users were almost equal initially, but it seems like Renren has more female users.
Baidu Tieba
Baidu Tieba is China’s largest online community. The platform is powered by China’s most popular search engine, Baidu.
Users can post comments on forums in response to topics that interest them or share their opinions with other like-minded users using the “Post” feature.
The best part about this site is that you can easily reach out to Baidu users.
QQ INTERNATIONAL (QQ YUANWEN)
It is a Chinese web portal owned by Tencent in which you can create rich media posts in English or Spanish. You can also interact with the audience through live chat, voice chats, video chats, and online games. The audience is very engaged with these tools because they’re popular in China.
Nuffnang
Nuffnang is a blog hosting platform that’s popular among the younger generation. It attracts an impressive audience of around 5 million monthly users, who spend an average of 65 minutes a day on the site. It’s also growing at a rate of 30% month-on-month.
Zhihu
Zhihu is a Chinese question-and-answer website similar to Quora. It has 100 million monthly active users. It’s a very popular website, the 7th most visited website in China.
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