You may be not familiar with Tmall Global(天猫国际), but Tmall(天猫), which is a new B2C model (Business-to-Consumer) created by Jack Ma. While, founded in 2014, Tmall Global, is an import and retail platform under Alibaba group, which is committed to providing Chinese consumers with global imported goods and a direct overseas lifestyle. It is also the preferred platform to help overseas brands directly contact Chinese consumers and build brand awareness and consumer insight. Now, more than 29000 overseas brands from 87 countries and regions have settled in Tmall global, covering more than 5800 categories, Among them, more than 80% of brands have entered China for the first time.

The Found of Tmall Global

In february 2014, Tmall Global was established to directly supOply overseas imported goods to domestic consumers with the goal of “importing the world with original packaging”. In May of the same year, 7 cross-border bonded warehouses were launched, and Tmall Global began to establish a new cross-border logistics bonded model.

The merchants settling in tmall global are all corporate entities outside Chinese Mainland, with overseas retail qualifications; The commodities sold are all originated from or sold overseas and enter the customs through the Chinese customs through international logistics. Generally, enterprises with certain strength are required to settle in. In terms of logistics, tmall global requires the merchant to complete the delivery within 120 hours and arrive within 14 working days, and ensure that the logistics information can be tracked throughout the process.

Requirements for settled merchants of Tmall Global

1、The settled business must be a corporate entity with qualifications outside Chinese Mainland；

2、Overseas registered trademark；

3、Have the qualifications and licenses related to overseas retail business, and have a good reputation and business status abroad；

4、The main body of the store shall be an entity company in overseas, Hong Kong, Macao or Taiwan；

5、Give priority to recruiting overseas well-known entity stores /b2c websites and overseas well-known brands that have not entered the Chinese market。

6、Other industry requirements for entering tmall global category

Expenses for Tmall Global’s settlement

In fact, the main source of fees for tmall Global’s settlement is the deposit. As long as there is no special description, the deposit is usually 150000 yuan. However, if your products need to be sold in two or more countries, the deposit is usually 300000 yuan. In contrast, the deposit of Galaxy franchise store is less, only 50000 yuan.

The above is a detailed introduction to the operation process of tmall global. Under special circumstances, different categories and store types will affect the specific settlement.

Tmall Global store type:

1、Brand flagship store

This kind of store opened by a self owned brand or the trademark owner in tmall global, who directly provides exclusive licensed brands. In principle, such a store can only sell goods under the corresponding brand. If the store brand is a group brand, it can sell goods of multiple brands under the group. The goods must be directly sourced from the store brand trademark holder.

2.Store flagship store

This kind of store is opened by the trademark owner of offline chain supermarkets, stores or online B2C websites in tmall global, or the trademark owners of an entity with exclusive authorization. This type of store is only available by invitation.

3、Industry store flagship store

This kind of store is opened in tmall global by the trademark owner of an offline chain supermarket, store or online B2C website that mainly operates a single industry category (such as clothing, mother and baby, beauty care, personal care, etc.) or by a subject directly authorized by the trademark owner. If a store that meets the above conditions needs to sell goods of a brand other than its own industry, it shall provide the first level authorization from the brand of the store.

4、Monopoly Shop

The stores in tmall global opened by The brand trademark owner, who provides store opening authorization

5、Franchise store

Stores with two or more brands under the same tmall global business category.

Future consumption trend of Tmall Global

From the consumption of consumers on Tmall Global in 2021, we can predict the new trend of consumption in 2022. In 2022, among the imported consumption, precise skin care, body protection with oil, emotional fragrance, snack based health care, light sports wear and low sensitivity childcare will become the six consumption trends of Tmall Global

In the past year Cosmetics and skin care products grew significantly, especially the sales of imported functional skin care products increased by more than 200% year-on-year. According to the survey, 64% of consumers will focus on ingredients when purchasing skin care products and pursue “accurate skin care”.

In order to improve the quality of life, relieve pressure and relax the mood, consumers also prefer to buy some home fragrances and niche perfume on tmall global. They also like to mix different types of fragrances or perfume according to the season and mood to improve their happiness in life.

In addition, in the field of fashion, consumers also prefer “light sports wear” that takes into account both beauty and use, highlighting the lazy and refined lifestyle of young people today