Tencent sues “Lao Ganma”! Was Tencent deceived?

In the past two days, there has been a relatively magical hotspots search in China that Tencent brought Laoganma to court. The reason is that Laoganma placed 10 million yuan in advertising on Tencent, but it ignored the contract for a long period of arrears and did not pay, and Laoganma owed Tencent 10 million in advertising costs. Therefore Tencent requested the People’s Court of Nanshan District, Shenzhen, Guangdong Province to freeze and and seal seal the property that is worth RMB 16,240,600 of the defendant,Laoganma Company,which is the amount of arrears payable by the defendant.

The case is currently in the court’s specific trial process. Unexpectedly, it turned out that some people dared to eat such a big goose factory overlord meal. Tencent which engages in the Internet sued the one selling national chili sauce!Unexpectedly, Tencent engages in the Internet sued  which made national chili sauce!

On June 30, Domatters learned from the China Judgment Documents Network that the Shenzhen Nanshan People’s Court issued a civil ruling that agreed to the plaintiff’s request to seal and freeze the property worth RMB 16.24600 million of the defendant Laoganma Company.

If the matter is just over, it is not magical enough! Soon after the news posting on social media that Tencent prosecuted Laoganma, Sina Technology company also sent a message, “Tencent was cheated.”

Soon, the statement from Laoganma came out on the evening of June 30, denying the matter. In the statement, Laoganma Company stated that it had never conducted any commercial cooperation with Tencent and it had reported the case to the Chinese public security organ.

“It never authorized others to sign the “Joint Marketing Cooperation Agreement” with Tencent on the “Laoganma” brand. It has never conducted any commercial cooperation with Tencent.”

And at noon on July 1, the Guiyang police issued a notice that three people forged the seal of Laoganma Company. The suspect is currently in criminal detention.

The world is changing too fast. In this dispute, both sides hold their own words. “One side is a big game player, and one side is an artifact of cooking.” Many netizens said that aren’t they happy while playing games and eating Laoganma.

01

“Nanshan Pizza Hut” VS Legend Laoganma

Let’s first introduce Tencent, known as “Nanshan Pizza Hut”, and the legendary Lao Ganma brand that is well-known in China.

Tencent is a leader in Chinese Internet companies. Under the leadership of Ma Huateng, the latest market value of 4.75 trillion Hong Kong dollars has surpassed Alibaba to become China’s Internet giant.

The Chinese legal community is talking about Tencent’s legal department. Since 2013, Tencent’s legal department has achieved 29 undefeated litigation results. Because Tencent’s headquarters is in Nanshan District, Shenzhen, most of the litigation is handled by the Shenzhen Nanshan District Court, so it is also known as “Nanshan Pizza Hut”. This time is no exception, the subject of the litigation is in Nanshan, Shenzhen. Domatters wonders whether Tencent, which is known as the “strongest legal”, can overcome the “national hot sauce” Laoganma?

Speaking of Laoganma, it can be said that it is a household name in China. Tao Huabi on Laoganma’s logo is also known as the “National Goddess”; she is also known as “a woman who makes everyone angry”! She made a bottle of chili sauce a few dollars into a brand that is as famous as Moutai. She sells 1.3 million bottles of chili sauce a day, and her annual sales are more than 4 billion. But she insists on not financing, not participating in shares, or not going public! Relying on the spread of word of mouth, Laoganma Hot Sauce gradually opened up across the country and expanded to Hong Kong, Taiwan, Japan and other regions, and was exported to more than 150 overseas markets.

Domatters Digital Marketing China can say this, from roadside stalls to “national hot sauce”, Lao Ganma made a legend of the Chinese brand!

02

Why did Tencent sue Lao Ganma?

According to public reports in the media, the intersection between Tencent and Laoganma may lie in the mobile game “QQ Speed”. In 2019, the “QQ Speed” mobile game and Lao Ganma reached a year-round event brand cooperation. The title merchant of the S-League Spring Tournament held in April was Lao Ganma. At that time, the slogan “Lao Ganma drifting hot” was also printed.

The advertisement has been hit, but the company of Party A does not admit it. Many advertisers may be familiar with this style. A similar BYD incident occurred in China before.

If Laoganma really didn’t cooperate with Tencent, it means that a scammer posing as Laoganma’s company lied to Tencent to advertise to Laoganma.

So, the question is coming! The crook pretends to help Laoganma to advertise, and owes millions of advertising fees. Why?

This is something worth considering! Do you think things will reverse? What will happen in the future? Welcome to leave a message in the comment area below.