Thanks to popular reality shows related to hip-hop culture, now street fashion has been pushed from underground into the mass market. First, The Rap of China launched on summer last year, then the Street dance of China has followed the hype, and this year with The new rap of China, the trend is still continuing, attracting more and more people’s attention. These shows inspire Chinese consumers to talk about streetwear culture and fashion, making the market more and more attractive as it’s quite new.