Chinese social media copywriting

For businesses targeting the Chinese market, social media is no longer an option, but a must. As people around China use social apps to follow and interact with brands, Chinese social media copywriting has become one of the most effective ways to boost brand visibility onilne. There are currently 1.2 billion people on wechat, 500 million on Weibo and 400 million on Douyin. In China, if you are not actively using social media copywriting strategically, you are missing out on a huge marketing opportunity.

Unlike the professional writing style of business and financial scripts copywriting in Chinese, social media content require a higher copywriting skill, e.g. cultural aware, philosophy/believe background, generation gap,interactive thinking. Due to social media audience are mostly young generation in China, using simple and creative copywriting, can quickly establish emotional connection and interaction with target customers. Of course, successful social media copywriting in Chinese needs a lot of creativity and time, there is no doubt that an experienced team can help!

What is the benefits of  Domatters Chinese social media copywriting?

• Build brand awareness and a good reputation
• Build interaction, trust and relationships with your target Audience in China
• Drive forward/comment/traffic to your Chinese website
• Increase Chinese customer experience and build brand loyalty
• Generate conversions and sales

Chinese content copywriting for red book with domatters

How to ensure the success of your social media copywriting in China?

• Attractive title in Chinese
• Resonate with the Chinese target group
• Meaningful content in Chinese
• Original Chinese content
• Chinese search engine optimization
• Posting regularly

Domatters tips for successful social media copywriting

You may realize that not all social media copywriting is simply retweeting. You have to engage your public with quality content by posting some good social media simplified chinese copywriting. The following are all very important elements that you should include in your copywriting marketing strategy.

1. Social media copywriting should be useful to Chinese users and let them learn from it. (Make sure the copy doesn’t look like an ad)
2. Using personal storytelling, building trust with your customers. Storytelling bring people together but they understand and find that we are the same philosophy, background and believe.
3. Release the original and attractive content, provide attractive products to maintain your established communities. (This should be a long-term strategy)

Chinese social media copywriting platform where we can help to post

Copywriting in Chinese for zhihu with Domatters.com

• WeChat
• Weibo
• Douyin (TiKToK)
• Headlines
• Red book
• QQ
• Youku
• Bilibili
• Zhihu
• Baidu
• 360
• Shenma

Each platform is unique and performs different functions — from providing comments and tip sharing to creating short videos and private social networks. Based on your brand, your target audience and your goals, make sure your brand is on the right platform, engaging with the right audience, and gaining visibility in the right circles