The Process of Domatters SEO Service in China
Get the most out of Baidu SEO by following our exclusive tips and tricks for search engine optimization. Rank higher, faster, with this easy-to-follow guide.
Introduction to Baidu SEO
Baidu SEO refers to Baidu search engine optimization, which is a process of making a website get more organic search traffic in Baidu. The optimization process generally refers to making appropriate adjustments to the content and code of a website so that it ranks at the top of the search results for relevant keywords.
To successfully do SEO on Baidu, you must first understand how Baidu’s search engine works. And to understand all of this, we must start with PageRank.
PageRank is a technology developed by Google, which measures the relative weight of different web pages on the World Wide Web through the link relationship between them, and takes the relative weight as the standard for evaluating the value of the page.
PageRank was initially implemented by manually scoring some commonly used keywords, and then gradually became automated.
Since PageRank can only measure the relative weight of a page through external links (that is, only the direct relevance between two pages is considered), some people comment that it can only reflect the “explicit” importance of a page.
But as mentioned earlier, PageRank is not the only factor that determines how a page appears in search engines.
Subsequently, people began to re-examine what PageRank means for SEO. According to the existing theory and practice, a more accurate understanding and use of PageRank will help us to carry out effective SEO optimization.
Difference between Google and Baidu
Anyone who has done a website knows that Google’s inclusion of website content can be described in an instant. Whether it is collected articles or originals, Google takes all. However, on Baidu, the first page is included at most, and the inner pages are included after a month, and two or three months later. The author has a website that has experienced a long wait of more than two months. Google has fully included Baidu. some action.
Although Baidu is one step slower than Google in indexing, once Baidu includes the pages, it will give corresponding rankings. Google, on the other hand, has not gone through the same strict review as Baidu, and it will set up a sandbox accordingly. No matter what actions you do during the sandbox period and how hard you perform, Google will still turn a blind eye. This part is also the most obvious difference between Baidu and Google, and it is particularly worrying for webmasters.
In terms of punishment mechanism, Baidu can be said to be rude. No matter how good your website is, as long as you have cheating, you will be beaten back to before liberation. Google, on the other hand, is gentle. Google’s typical practice is to notify you first, and then perform operations such as downgrading your website. I don’t care much about this phenomenon. In China, Baidu is the boss, and all webmasters follow their orders. Only by being strong can you win the respect of others. Baidu and Google search engines are essentially advocating the dissemination of high-quality content. The difference between the two in SEO is only reflected in technology. As long as you do a good job of your website and provide high-quality content to users, no matter which search engine it is, you will be grateful and recognized. you!
Why do people think Baidu SEO is getting harder and harder?
- Home page location is limited
The search engine has only 10 homepage positions, its own technology is not strong and its competitors are too strong, it is difficult to stand out.
- Baidu traffic closed loop
Baidu’s traffic is closed, and its own products largely occupy the first page of search results, leaving less space for other companies.
- Mobile traffic is skewed
With the continuous rise of new marketing platforms, most of the traffic is tilted towards the mobile terminal. Baidu SEO is no longer the main traffic entrance, and the attention has dropped significantly.
- SEM impact
SEM bidding is impacted, and the display form and traffic acquisition are more diversified, and Baidu itself is a bit repelling SEO.
- Algorithmic uncertainty
Baidu’s algorithm has been adjusted to continue to combat malicious clicks, and the SEO threshold has gradually increased. Many operations that used to be “quick for quick success” are now ineffective.
Baidu SEO FAQ
Baidu SEO is a method of optimizing search engines, by optimizing the content, code and links of the website to obtain better search engine rankings. How to do good Baidu SEO? Below are answers to some frequently asked questions.
In order to get better search engine rankings, you must first do a good job of content optimization. In order for Baidu to recognize your content, first of all your content must have a certain degree of authority, credibility and professionalism.
In addition to that, your content needs to have certain features that will attract people’s attention. In addition, you should also pay attention to the use of keywords in the content. Using reasonable keywords can effectively help you improve the advantages of Baidu SEO.
Code optimization is one of the important factors to improve a website’s ranking in search engines. For code optimization to work, you must pay attention to the following aspects.
First of all, using proper keywords in your code can effectively help you promote content optimization. Also, note the use of h1-h6 tags to indicate hierarchical relationships between different parts of the content.
Finally, pay attention to the size of the pictures, flash, javascript, and css files in the code to avoid the impact of being too large or too small.
Baidu SEO steps
It is very important to the effect of Baidu SEO. Therefore, it is necessary to give priority to the positioning of the website, such as the user’s search situation, product characteristics, etc. Only by clearly positioning the website can every detail of the website be done well, so that Baidu SEO has the best effect.
Baidu SEO is optimized by keywords, allowing users to display relevant information of the website first when searching. If the relevance between the page and the keywords is low, the ranking will decline. Therefore, remember that Baidu SEO is to optimize the relevant keywords of the website, and can not deviate from the central meaning of the website. Do not blindly follow the trend to optimize popular keywords, so that even if The traffic goes up, but the conversion of the traffic cannot be obtained.
If you want to optimize keywords, you can start from the following three face-to-face:
1: Group keywords
Select keywords with the same or similar parts of speech and group them into a group, and the number of words should be roughly the same.
The purpose of this is to make the creative ideas written out better, and to avoid problems such as the creative ideas of short keywords are too short, and the long keywords cannot be matched with them.
2: Avoid keyword repetition.
When grouping keywords, bidders should pay attention to key points and let the main keywords match long-tail keywords. This will help the main keywords to get more traffic, while the long-tail keywords can also get accurate traffic.
3: Pay attention to the number of keywords.
The newly created account can focus on the main keywords, and then slowly cultivate and optimize long-tail keywords.
In the actual operation of bidding keyword optimization, grouping and segmentation is indeed a work that requires patience and skill. If the method is not appropriate, it is easy to get twice the result with half the effort.
It is useful to make specific keyword modifications through tools to find the popularity and difficulty of keywords. Here are a few recommended tools 1, Ubersuggest 2, Ahrefs3, Google Ads
High-quality content is essential for Baidu SEO, so you need to keep updating the website every day, write more content that users care about, don’t write casually, let alone plagiarize, keep your own unique originality, so that it will be included by Baidu, Get a chance to improve your ranking. The more practical content screening tools are 1. http://ci.lingke.pro/ 2. Zerogram search words
The title and content must meet the needs of users, and make relevant recommendations, which can greatly reduce the bounce rate of the website and improve the overall traffic and ranking of the website. At the same time, maintain a smooth website opening speed and deepen the user’s impression of the website.
External link assumption is one of the important links of Baidu SEO, so companies can publish links to platforms with high authority, or exchange links with websites with high authority to improve the ranking of websites.
Baidu SEO Company
Domatters SEO–Frenquently Asked Question and Answers
Chinese search engine optimization service
Want your Chinese website to rank higher in Baidu or 360? We offer Baidu search engine optimization services across China. Contact our SEO agency to get started!
Baidu, 360, and more e.g. Shenma, Sogou, Soso are all search engines that Chinese people normally use. We do online and offline optimization, e.g. CSS,JS, Meta info, copywriting optimization, photo optimization, external link building, inner link building, etc.
Looking for an experienced Baidu SEO agency? As one of the leading SEO and online marketing companies in China, we’re here to help. Let’s get started.
Great SEO strategies are like fine wines; they take time, patience and commitment but the results are well worth the wait. Strong organic listings are the most credible way of reaching your customers. Implemented and maintained properly, an SEO strategy won’t just deliver traffic; it will deliver reputation, customers and success.
Domatters digital chinese marketing team blend technical best practice with high-quality content generation, underpinned by social media and online PR to create a compelling online presence. No tricks, no cheats, no shortcuts.
We have successful seo experience for wordpress, opencart, E-commerce,etc sites for industries, e.g. robot arm, Forex, travel, real estate, IT security, etc.
If you want to know more, you can contact domatters, or contact our facebook, for more content, please follow Instagram
Baidu SEO marketing promotion fee standard
Baidu seo’s charging standard is mainly based on words. Generally speaking, within the specified range, the index will be charged at the corresponding price for one day. Double the price for each increase in the corresponding index.
For example, the index within 500 is 10 yuan per day, then the index within 500-1000 is 20 yuan per day, and the index of 1000-1500 is charged 3 yuan per day.
The cooperation basis of Baidu seo is that users need to have a website that can be effectively indexed, and professional promotion companies will optimize or develop the website according to the required keywords.
It should be noted that if you want to work in the SEO industry, then you need to recruit employees in the following areas: HTML C language PHP copywriting, translation
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