Give you Chinese SEO and Chinese SEM

SEO&SEM

Collaboratively administrate empowered markets via plug-and-play networks. Dynamically procrastinate B2C users after installed base benefits. Dramatically visualize customer directed convergence without revolutionary ROI.

In the Chinese market, we have Baidu, 360, WeChat, Red Book, Douyin (China TikTok), 1688, Tmall, JD.com, Taobao, bilibili, Douyu, Bajiahao, Zhihu, Ctrip, Lilac Garden, etc. You can market through media relsease, KOL marketing in China, etc. If you don’t know where to start doing business in China.

What are the marketing strategies for entering China?

Here we go！

Let’s start with Baidu/360 China SEO and China SEM.

SEO is a long-term job, and we can expect to get traffic and conversions in China in a cost-effective way through SEO.

With Baidu PPC Ads, we expect that we will get a lot of traffic, awareness, leads and conversions

Why Domatters?

100% Money Back Guarantee

We pride ourselves in fulfilling

our commitments and meeting deadlines.

Chinese Keywords Research

Competitor Keywords Research

Long Tail Chinese Keywords

SEO Copywriting

Chinese Copywriting in baidu SEO thinking

Take care H1, Meta title, Meta description

China Local Team

In house SEO staff, Chinese seo cpywriter,

Local seo tool–Baidu webmaster

Qulity Link Building

Abundant Quality China Links Source

We don’t out source

Free Adverting accout set up

Don’t have a Baidu Ads account?

We will create one for you.

What Does SEO Mean?

Baidu SEO, or baidu Search Engine Optimization, is to use the rules of Baidu search engine to improve the natural ranking of a website in relevant search engines. The purpose is to make it occupy a better position in the industry and gain brand benefits. To a large extent, it is a commercial behavior of website operators to move their own or their own company’s rankings forward.

Having said so much, how to optimize Baidu SEO? Here are a few simple methods for you:

  1. Set up the TDK of the website

TDK, namely title, description, keywords. The title generally contains 3-5 keywords. It is recommended to use English characters “,” “_”, etc. for the connector. Important keywords are generally placed in the front position.

  1. Add text descriptions to website images

Images are usually displayed on a website. Since Baidu doesn’t recognize images, they look for the image’s description. Image descriptions will help search engines index your images, thereby improving your site’s ranking for related topics. You can quickly add description text to images in “Marketing Center – SEO Optimization”.

  1. Customize product page/blog page URL

The product URLs in the website building system store and the product display page will contain keywords by default. The purpose of this is to improve the relevance of keywords and have a certain promotion effect on ranking. Of course, you can also customize it, and custom URLs are recommended to prioritize target keywords.

  1. Set up affiliate links and promote

Part of Baidu’s search rankings come from external links and traffic, so you can share your website on major social media platforms and friends’ websites to increase exposure.

  1. Continue to produce high-quality original content and increase the weight of the website. You can write more industry-related Baidu SEO copywriting to do vertical marketing.

There are many Baidu SEO methods for website construction, you can start with the above points, the cost is low, and it is simple and easy to operate.

Many people may think that Baidu SEO is not very useful and it is too troublesome to do, so they do not pay attention to Baidu SEO. This is a big mistake. In fact, Baidu SEO website building is very important, and there are many benefits:

Increase website exposure.

When a website does a good job of Baidu SEO, your ranking on the search engine will also rise, so that more people will click into your website. Moreover, you will benefit from more than one search engine, each engine Baidu, 360, Sogou, etc. generally have data display.

The traffic brought by Baidu SEO is more accurate.

Generally, the methods of online promotion include mass advertising, forum posting, etc., but these methods are generally users who accidentally see the information you send, and do not necessarily need your products. However, the way of searching is that users will only come to the Internet to search for information when they have a demand, so this is an accurate demand, and it is easier to make a deal.

Strong stability.

Baidu SEO focuses on accumulation. With the increase of covered keywords, the effect will get better and better, the traffic will become larger and larger, and you will gradually stabilize, so that your website can always have traffic.

The full name of Sem is search engine marketing

abbreviated as sem. When users use search engines to find what they want

1

The full name of Sem is search engine marketing, abbreviated as sem. When users use search engines to find what they want, Baidu uses the main information searched by users to convey what they want to market to customers as much as possible.

      The specific meaning of search engine marketing?

Simply put, it is a new form of network marketing that is specially attached to the search engine platform. When users search for something, merchants who have invested in Sem will push their products to them first to increase sales.

      What is the purpose of Sem?

The purpose of Sem is quite simple. It is to let users find out first when they want to search for the information they need. Once the user is interested in the marketing content and clicks on the webpage to learn more about the product information, it is a success. Enterprises promote their products after paying through Baidu, and users directly find the information of the merchants on the web page, communicate between the two, and finally realize the transaction.

The specific marketing method of Sem

  1. Bid ranking. All websites will be collected by search engines for promotion only after payment is made. Customers spend money to buy the ranking of their own web pages, and the cost is calculated according to the click-through rate brought. Customers can adjust the price per click, thereby controlling their ranking on Baidu.
  2. At present, the largest domestic search websites, including Baidu, achieve revenue in the form of sem. Among them are some free ranking sites that are also worth marketing.
  3. After the customer purchases the keyword advertisement, when the consumer searches for the keyword through Baidu, their homepage will be displayed immediately. This requires Baidu and customers to have a specific grasp of the psychology of consumers and carry out all-round correlation. It is a brand-new marketing method in the IT era, with low cost and wide effects. It is a marketing method that all companies use now.
  4. Content marketing. Publish high-quality content on social media, and Baidu will rank your content on the front page.

What is the difference between SEO and SEM

Ranking stability varies

Once the ranking of SEO optimization increases, it will maintain a relatively stable state. As long as the keywords are not changed at will, and the layout of the website is not arbitrarily tampered with, there will generally be no ranking fluctuations.

The ranking of SEM needs to be supported by funds, that is, once the funds are withdrawn, the ranking will drop rapidly, thus affecting the user experience and the improvement of popularity.

There are different ways to get ranking

SEO is mainly through the optimization of keywords, and the ranking obtained. At the same time, it is also necessary to do a good job of filling the website content, the layout of keywords, the construction of external links, and the exchange of friend links, etc., in order to make the ranking stable and higher.

SEM mainly bids on keywords to obtain ranking, that is, a formal means of having the right to talk with capital. The higher the cost, the higher the ranking. Therefore, this method of SEM is more dependent on the bidding level.

Different fees

SEO is charged according to user optimization, not limited to clicks, so this kind of cost is relatively low. Generally, the optimization company optimizes the position of the home page, and the user’s click will be deducted, and the cost is as low as a few cents. Therefore, it is more suitable for small and medium-sized enterprises to use.

SEM is to bid on keywords, but the bid amount will increase due to different keyword indexes and different levels of competition, resulting in increased costs. Therefore, it is more suitable for large enterprises with relatively strong capital.

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Effective time is different

SEO is a method of obtaining natural rankings. Generally, it takes about 1-2 months to achieve the position of the homepage.

SEM is to achieve ranking for keyword bidding, and the effect is immediate. As long as your funds are strong enough, you can achieve a higher position.

 Requirements for Website Basics

SEM is not necessary, because it is a purchased advertisement, so no matter the size of your website or the foundation of your website, you can place any keywords. (Of course, from the details, the high quality of your web page will help you optimize the quality, get a better position with a lower price) SEM wins.

Domatters team feature

  1. When you need things done quickly, we can delivery task with a shorter deadlineas we are a highly flexible team. But only in working days as we team rarely work on weekend and holiday.
  2. We are native Chinese. English is our working language daily.
  3. We have Chinese copywriter, Chinese translator, Baidu seoer and PR/Press Release manager staff in office. We don’t outsource.
  4. We are a seo team which means we will do translation/copywriting and marketing under seo and conversion thinking.

Your entry into the Chinese market can be much easier with the help of Domatters Digital Marketing Agency. We are centrally located in Xinyang, in Henan province, ideally positioned to reach the entire country. We can improve your digital marketing strategy in China, Chinese content copywriting and link building. We are experts in Baidu SEO/SEM, boosting online traffic, China social media optimization, Chinese language translations.

Want entry China marketing? Then contact us. We have customized SEO and SEM package for Baidu, 360, Shenma, sogou, etc. Send email to support@domatters.com to get quotation.

More service, e.g. Chinese translation, Chinese proofreading, China video and audio promotion, China landing page develop, please contact Domatters.