In 2019, China had roughly 673.5 million social media users. This went up to 850 million users in 2021, making China one of the largest social media markets.
People increasingly rely on social media platforms to connect with others, seek recommendations, and voice their ideas. To keep up with the increased demand, the social media industry in China is constantly evolving with the introduction of modern players applications every year.
International firms interested in expanding their presence in China should keep a close eye on the emerging platforms. Here are some of the most popular Chinese social media platforms that new brands must consider for marketing.
Weibo is an open social media network that helps people stay up-to-date with the latest news and trends, while also allowing them to post pictures and videos and share stuff. Key opinion leaders (KOLs) use Weibo to create viral content and set up a huge following base.
Brands can create accounts on Weibo and provide intriguing content to engage and attract followers. As more and more people view our content and articles, they can become viral, be listed in the hot topics of the app, and gain more viewers.
WeChat is another very popular social media application in China that marked its 10th anniversary in 2021. Over the years, it has introduced users to new features such as WeBEans, status updates, animated emojis, and short videos to celebrate the grand success.
Initially launched as a messaging app, WeChat has now evolved into a platform where users can play games, call a cab, book movie tickets, order food, and conduct transactions. About 38 billion messages are exchanged every day via WeChat.
As more and more people are using this app, the developers have introduced additional advanced features to make it the most used app in China.
Youku
With over 39.6 million daily active users, Youku is a video hosting service in China. For this reason, it is often referred to as the YouTube of China. It’s one of the most popular video sites in China.
What makes it different from other platforms is that it also provides long-form videos. When people want to study a topic or get deeper insights into something, they prefer longer videos.
Despite the rise of live streaming platforms and short videos, Youku continues to be a popular application among the masses, with 1.18 billion video views daily.
If you want to optimize your marketing efforts across all these popular social media platforms, Domatters can help you out. We’re one of the top advertising agencies in China. We also offer copywriting services in Chinese, Chinese content copywriting, B2B marketing, and much more. We can help you take your business to new heights in the Chinese market.
Get in touch with us to learn more.
