Reach a potential new audience with your campaigns by taking advantage of the popular Popular chinese social media . Check out our guide for the top 5 platforms marketers should know.

Chinese social media platforms can be a great way to reach new audiences and promote your products or services. With so many platforms to choose from, it can be hard to know where to focus your time and effort. Here’s a look at the top 5 Chinese social media networks that marketers should be aware of.

Popular chinese social media | WeChat.

WeChat is the most popular Chinese messaging app, with more than 1 billion monthly active users. It offers many features, including a wide range of social media tools, such as chatbot-based customer service and marketing automation capabilities, that marketers can take advantage of. It also has an in-app payments system and a powerful native advertising platform.

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Popular chinese social media | QQ.

Developed by Chinese tech giant Tencent, QQ is primarily a messaging app but also has features like instant messaging, video chat, email, and file transfers. It has been especially popular with younger users and has gained traction in China’s e-commerce space. Marketers can use QQ to reach potential customers who may not be on other social media platforms such as WeChat.

Weibo Marketing

Popular chinese social media | Sina Weibo.

Sina Weibo is a Chinese microblogging platform and service that achieved huge popularity shortly after its launch in 2009. Sina Weibo combines aspects of both Twitter and Facebook, allowing users to post short messages, photographs, videos, and links all on the same page. It is considered one of China’s premier news outlets due to its real-time updates and huge media presence. Marketers can take advantage of Sina Weibo’s powerful search function to find potential customers as well as use it for competitive analysis.

Popular chinese social media | Douyin (formerly known as TikTok).

Douyin is a Chinese social media app that allows users to post and share short-form video stories. It was first developed by Beijing Bytedance Technology Co., Ltd. in 2016 and has been growing ever since then. With more than 500 million active daily users, Doum Yin offers marketers the potential to reach a new audience with their campaigns. The platform uses advanced recommendation algorithms to help promote videos, enabling users to share their content with millions of viewers in no time at all.

Popular chinese social media | Baidu Tieba.

Baidu Tieba is a Chinese web-based social network and discussion platform. It is the largest consumer discussion platform in China, operated by the world’s largest search engine company, Baidu. Tieba allows users to create topic-specific communities centered around their interests or hobbies. As of July 2020, it had over 626 million active users who posted more than 260 million threads every day on more than 1.2 million topics. With such an active user base, Tieba is an ideal platform for marketers to reach out to Chinese audiences.

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