Do you need marketing strategy with a low to zero budget but make a big impact?

Do you want to grow your small business without spending a fortune? This is the article for you.

With the development of social media, the access to information becomes more and more convenient, and small businesses can have more development opportunities. Even if you don’t have much money to invest in marketing or promotion, you can still find the priority and convenient way. Here are 5 growth ideas for you.

Marketing Strategy 1.Social Media Marketing

With the advent of technology and social media, any small business can create a social media page for free. As an example you would be creating a Douying account. unlike before, if you want your business to be exposed online, you need to hire programmers and designers will help you create an expensive website. But now, your social media account can serve as your online presence, where you can communicate with your potential customers, provide your products and even advertise free minimum starting fee if you have it.

In China, every social media has a large number of users. You can find your target users here. But don’t forget, the account needs to be maintained constantly, so that your fans will continue to pay attention to you. And social media marketing is urgent. The sooner you start, the more opportunities you have to promote your brand. Maximize social media, this is the best time to create one.

Marketing Strategy 2. Join and Post in Groups and Forums

The concept of social media marketing is that you want people to come to your fan page, engage and later on do business with you. But as a start, you won’t have that many followers yet. No matter how much you promote in your page if nobody is following you, nobody can see your promotions, so the best way is to actively join in groups and forums first, where your ideal customers are hanging out. You engage in their conversations, you answer questions, you help and provide value and by doing so, you can softly promote your fan page products and services when you see it.

Just make sure you just don’t go, join groups and forums and spam the heck out of it, not only it is unethical but you’ll also look desperate and nobody wants to do a business with that kind of person you can actually get started by joining Zhihu or Microblog groups, Baidu post bar and so on

Marketing Strategy 3. Ask for Your Referrals

Your existing customers are your best marketing asset nothing beats the power of the word of mouth.

When your customers are having a great experience with their products and services. they will most likely share and recommend it to others,  but it doesn’t always happen that way. Because nobody is going to bring customers for you without getting something in return unless you ask for your referrals, simply asking. Who do you think can benefit from this product, who do you think can we help when we share these information. Can you refer someone who think might be this by nature people want to help and if they have a great experience with their business then most likely, they will refer someone, even if they don’t get anything. But make sure you can incentivize those who gave referrals.

Marketing Strategy  4 .Up-sell

while most business owners are busy looking for new customers,  most never really maximize their existing customer list. By nature, for a lack of better term, people are greedy and lazy and they’d want to learn more, buy more or do business from one trusted source instead of looking around for multiple sources. Thus marketing and selling more to your exist customer list is a golden move. Your business must therefore have what we call an up-sell or basically sell more products to your customers . again , if your business have already trusted you and have had a great experience with your products and most likely, they will buy more from you

Marketing Strategy  5 .Give Something Back

Lastly be a big believer of giving back. Meaning, part of the business income should be set aside for giving charity, works or by simply giving back to the community. The ultimate reason for having a business is to be able to help a lot of people, including the less fortunate ones, thus by giving back sponsoring events and doing charity works, you not only expose your brand or company, but are giving the impression or associating, your business to be a genuine and a good brand.

The more people you see and know how genuine your business is, the more people will get attracted to your brand