Before selling products in China, companies must collect as much data and information as possible in the market, Chinese consumers’expectations, distribution channels or competitive environment.
Market research in China is the key factor to gain competitive advantage. The Chinese market is different from other Western countries. The only way to get the right strategy is to study key information to identify and analyze market demand, market size and competition.
Market research in China includes:
Social and Opinion Studies;
Explain personal information;
Research organizations use statistical and analytical methods and techniques of Applied Social Sciences to gain insight or support decision-making.
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