With the popularization of the data age, China’s digitization and new technologies continue to innovate, China has entered the Internet tide, and community e-commerce platforms have become an indispensable part of Chinese people’s daily life. This has contributed to the growth of Little Red Book from an early overseas shopping information sharing community to a community e-commerce platform.
Later, Little Red Book introduced third-party brands to enrich the product categories of the platform, which is a successful demonstration of SKU cross-border e-commerce companies.
Community e-commerce platforms have become a haven for international companies looking to expand their business in China.
What is the Little Red Book？
Little Red Book is not only a fashion platform, but also a new business platform in China. The brand is booming.Let domatters China Marketing Agency introduce the Little Red Book platform to you in detail.
Chinese users, especially girls like to search for information on Red for any kind of purchase they are planning to do. Because the predecessor of Red is a UGC application mainly for cross-border commodity sharing, similar to the note mode of Douban. Moreover, due to its focus on vertical fields, compared to Douban, Tianya and other general communities, its users are more pure, it is easier to provide consumption scenarios, and it is easier to cut into e-commerce, so the effect of Red on cross-border commodity sharing is better than other platforms.
What is the function of Little Red Book?
- Red is a lifestyle sharing platform, where you can post a beautiful, real and diverse world and find an app for the life you want;
- Users on Little Red Bookrecord the moments of life through short videos, pictures and texts;
- Recording the positive energy and good life of young people in this era, Little Red Bookaccurately and efficiently matches massive information and people through machine learning;
- You can also buy all kinds of exquisite goods on Little Red Book, which is also an e-commerce shopping APP.
What are the main channels of Little Red Book?
The existing account types of Little Red Book are:
Makeup, skin care, personal care, mother and child care, home improvement, travel and accommodation, fashion, sports and fitness, food, automobile, education, travel, technology and digital, animation, pets, hobbies, emotions, marriage, weight loss, photography, health, sports events, etc.
In Little Red Book, users can record the moments of life through short videos, pictures and texts, and the community will generate billions of notes exposure every day, covering fashion, skin care, food, travel, fitness and other fields of life. Little Red Book can also achieve accurate and efficient matching of massive information and users through machine learning.
How to open a store on Little Red Book ?
Many foreign companies are concerned about how to register a store in Red . Now let domatters explain the steps and details for businesses to set up in Red .
First of all, you need to register a Little Red Book account, create your professional account on Red, and you will find that the platform has great advantages. From electronics to beauty, basically every brand in every industry can reach their target audience! Red is one of the best platforms for Chinese brands.
Second, create an e-shop on Red , When using the company email to register on the Red platform, you need to fill in the registration information, that is, fill in the settled information (company, financial, store, etc.), and submit the corresponding qualifications. Details are as follows:
- First, the company’s basic information includes the person in charge, industry model, and headquarters address.
- Second, company qualification (business registration or company registration certificate)
- Third, financial information (bank name and address, currency used for registration, bills, SWIFT code and IBAN)
- Finally,Brand information (information broadly similar to brand account registration information), additional documentation for companies selling products of different brands: Authorization letter from the brand owner to sell on RED, with the official brand seal.
After completing these steps, the Little Red Book system will return the review results to you. Then sign the relevant contract online first, and after the approval, the official will send back the paper contract, sign the paper contract and then send it back. Finally, after completing the system training, you can officially join Xiaohongshu and successfully open a store. Domatters can help you if you are having trouble getting into Little Red Book.Read more.
What are the benefits of Little Red Book free?
- Red is the first community platform for grass growing in China, with 40 million daily active users and over 100 million monthly active users.Merchants can do content planting on Little Red Book, recommend good things to people, and enhance their brand power.
The connection between domatters and Little Red Book is to directly hang the product link on the content page. Compared with the previous @account in the article, the transaction link is greatly shortened and the product conversion is improved.
Domatters can also help merchants operate Little Red Book, that is, domatters is helping merchants expand new traffic channels.
- Little Red Bookis more authoritative and credible, the audit team is more complete, and the operation team is more professional. All these give consumers a great demand for overall exploration and a better experience.
- Finally, there are countless excellent success stories on the Little Red Bookplatform, such as Perfect Diary, which has successfully built its own brand, increased its popularity, and gained more conversions.
Why choose domatters?
Domatters is a online China marketting agency in Henan Province.Domatters is definitely a good partner for you to enter the Chinese market. Domatters has rich experience in Baidu seo and has helped many overseas companies to develop the Chinese market and locate target customers. Domatters’ services have been consistently praised by customers. Domatters can guide you how to build relationship and manage through China social media. Interaction with your clients in a China way to build mutual trust.
Domatters can provide you with the following services.
- RED Official Account
Domatters can create a Little Red Book account for you on Little Red Book and run a professional account for you.
- RED Store
Domatters can open an online store and promote your products to attract your target customers.
- RED Marketing
According to your product characteristics and user needs, tailor-made marketing content for you, expand corporate influence, and accurately target target customers.
- Off-site Marketing
For a complete marketing strategy, increase your visibility on the chinese internet.
- Monthly Report
Analyze your performance with monthly reports to develop the best optimization strategy.
If interested in seeing if we can match your development in China, please feel free to contact domtters and speak with one of our consultants.
