What is JD
JD.com（JD） is a comprehensive online retailer in China and one of the most popular and influential e-commerce websites in China. It sells home appliances, digital communications, computers, household goods, clothing, mother and baby, books, food, etc. online. JD.com is a self-operated e-commerce company in China. Its founder, Xulei, serves as the chairman and CEO of JD.com. It has Jingdong Mall, Jingdong Finance, Paipai.com, Jingdong Smart, O2O and overseas business departments. JD.com: The most popular Chinese e-commerce site
It is obvious from the data that JD.com’s search index is the highest in the past month, even compared to Taobao, a well-known e-commerce platform in China. Jingdong is developing very fast. On August 2, “Fortune” announced the 2021 Fortune Global 500 list. JD.com has comprehensively promoted various physical businesses, and its ranking has risen from 102 in 2020 to 59, ranking first in China’s retail and Internet industries. , the third in the global Internet industry.
Why is JD.com important to businesses?
JD.com announced that during the 618 shopping festival in 2022, the cumulative amount of orders placed on the platform reached 379.3 billion yuan, a year-on-year increase of 10.3% compared to last year’s value of 343.8 billion yuan, setting a new record. JD.com’s “Asia One” located in Daxing, Beijing, has a truck entering and leaving the park every 17 seconds on average, and one every 2 seconds during peak hours.
From 2018 to 2021, the cumulative turnover of Jingdong platform 618 was 159.2 billion yuan, 201.5 billion yuan, 269.2 billion yuan, and 343.8 billion yuan. Last year, it created a high growth rate of 27.7% year-on-year. On June 18, 2021, the cumulative amount of orders placed by the platform reached 379.3 billion yuan, a year-on-year increase of 10.3%, setting a new record.
The sales of the platform show its popularity. As a popular platform, JD.com is particularly important for merchants who want to settle in.
Double Eleven: JD.com Double Eleven Promotion
Data shows that as of 23:59 on November 11, 2021, the cumulative amount of orders placed on JD.com Double 11 exceeded 349.1 billion yuan, setting a new record. The sales of 31 brands exceeded 1 billion yuan, and the income of more than 5 million farmers increased.
Different from the past, JD.com shouted the slogan of “don’t stay up late at 8 o’clock in the evening” and took the lead in taking a step in improving the user experience of the Double 11 Shopping Festival. According to the “2021 Double Eleven Pre-sale Period Insight Report”, the deposit and final payment strategy starting at 8 p.m. is more in line with user behavior and is consistent with the most active period of users.
The 11.11 of JD.com is also the year with the most sales of high-quality agricultural products, the largest increase in farmers’ income, and the widest coverage of rural retail infrastructure. As a supply chain-based technology and service company, JD.com has long been committed to sinking the “new generation infrastructure” into the countryside to help rural areas achieve leapfrog development.
E-commerce in China
If you want to enter China to develop your business, e-commerce is undoubtedly the best choice. Moreover, the first platform to enter China to develop e-commerce must be a big platform like JD.com. These platforms have steady foot traffic and marketing campaigns. But opening a store on these platforms requires high quality and a good reputation.
Given all these conditions, it can be difficult to know which platform is right for a company’s needs in terms of sales, audience, marketing and even advertising. Before you start, it’s a good idea to do a market research. This helps to understand the potential of your product in China, to determine pricing and marketing strategies.
Whether you are doing the marketing yourself or want to directly hire a local Chinese e-commerce marketing company to do the operation and marketing, Domatters China Marketing Agency has some ideas to help you.
How do foreign brands enter JD.com ?
Most overseas merchants usually choose JD International to enter the Chinese market. How do foreign brands enter JD International? There are two main ways for brands to enter JD International:
One. Apply for admission by themselves
Merchants need to understand the investment attraction information of JD International settlement by themselves and prepare the corresponding entry qualification materials. This method is relatively cost saving for businesses, but the failure rate is also relatively high.
TWO. Agent service providers to help handle the settlement of Jingdong
For example, Domatters China Marketing Agency can help to handle the settlement of JD stores. Compared with self-recommended settlement, the success rate will be much higher. After all, a professional team will carefully plan the settlement plan for you and help you deal with the corresponding materials, saving trouble and effort.
Here, Domatters also lists some requirements for entering JD International.
1.Basic conditions: 1) Possess an overseas registered company entity; 2) Possess an overseas corporate bank account (US dollar settlement); 3) Be the brand owner/have the brand authorization/provide the product purchase certificate for the complete link from the brand owner.
2.Priority entry conditions: 1) Well-known overseas physical stores or B2C websites; 2) Brand owners, brand agents, and well-known retailers; 3) Well-known overseas brands that have not entered the Chinese market; 4) Possess the following categories: maternal and infant, health care products, food, clothing, luggage, beauty and personal care.
3.Basic Qualification Documents for Applying for Settlement 1) Documents to prove the establishment of a settled company; 2) Documents to prove tax payment for the last year; 3)Public bank account opening certificate/statement/flow sheet; 4) There is a fixed authorized return address in China; 5) Other basic documents or materials required by Jingdong Global Purchase
How to improve the ROI of your product sales on JD?
ROI is the return on investment, which refers to the value that should be returned through investment. It covers the profit target of the enterprise, also known as accounting rate of return and investment profit rate. Here are three tips.
- Creative pictures
The pictures are very important for the fast cars to drive well. If the creative pictures are not done well, it will affect our click-through rate. This will also make the system default that our products are not good enough, thus reducing the quality score of the products. Everyone should know that the quality score is actually the same as the concept of invisible downgrade. You can’t see it, you can only feel it.
- Logistics & express timeliness
The ranking of delivery is the other most important point. If our product does not have ranking, there will be low click-through rate,and there will be no conversion rate. This will not improve the output ROI at all.
In the current consumption upgrading background, online ordering and instant delivery and other efficient services have become the new trend of e-commerce consumption, and efficient service delivery is the general trend of the industry. Building a new supply chain network system and constantly upgrading the delivery time is an important magic weapon for e-commerce industry participants to win in the competition. The service experience of “hourly or even minute delivery” can greatly improve the satisfaction of consumers in terms of efficiency experience “Hourly purchase” has been transformed from “emergency” to the basic mode of daily high-frequency shopping, which has become one of the main choices of consumers.
- Product details page
The details page is very important to us. Consumers usually enter a store not from the home page, but from a single product page. The first thing they see is our product detail page. If the details page is done well, they will go to the home page to see other products to buy together. Instead, it will directly lead to lost users, lost traffic, not to mention output and conversions.
Of course, there are many other JD’s Ultimate Marketing that can improve the ROI. If you are interested, you can discuss with domatters.com. Whether you are doing the marketing yourself or want to directly hire a local Chinese e-commerce marketing company to do the operation and marketing, Domatters China Marketing Agency has some ideas to help you.
