As a sales channel for overseas merchants to land in the Chinese market, WeChat account is also one of the best windows for Chinese users to understand your products.
Many overseas companies hope to enter the Chinese market earlier, and use the WeChat public account platform to promote the business and services of overseas companies, so as to acquire Chinese users and improve annual sales performance.Domatters China Marketing agency will answer your confusion on how to register a WeChat official account.
What is a WeChat account?
WeChat is one of the most popular social software in China and now has more than 1.2 billion users.
WeChat can not only chat, make friends, publish news, but also have WeChat payment, games, shopping and other functions, so that the user experience is the best. Chinese people rarely use Facebook, and people’s daily communication is through WeChat, so WeChat is a must-have tool to enter the Chinese market. Many brands also choose to open WeChat official accounts to attract target customers.
Why does your business need to register a WeChat official account?
Domatters lists the following three advantages of WeChat Official Accounts for you.
- The Chinese consumers you are looking for are on WeChat
Because WeChat runs through the daily life of every Chinese consumer, whether it is chat, travel, shopping payment, online ordering, reading global information, etc., it is basically done with the help of WeChat, a social software APP.
- Through the WeChat official account, it can be exposed to the 1.2 billion WeChat users.
WeChat’s huge number of potential customers helps improve profitability. WeChat’s user groups also cover people of all ages and levels. These people are the potential audience groups of the official account platform, and they are also potential consumers. Therefore, the huge data behind WeChat can bring a considerable number of potential customers to enterprises.
- Low marketing cost and strong sustainability.
The use of the WeChat software itself is free, and almost all the functions in WeChat are free, and there is no need for enterprises or users to spend extra costs. Operators can communicate and interact with specific groups in a full range of text, pictures, and voice on the WeChat platform. Therefore, the cost of public account marketing is naturally much lower than that of traditional marketing.
Take the KFC WeChat public platform as an example. Most of its traditional advertisements are in the form of TV advertisements, newspapers, telephone calls and text messages, which cost a lot of money, and the “marketing atmosphere” is too heavy, which is easy to arouse customers’ disgust. As early as 2007, KFC’s 20th anniversary commemorative advertising investment in China has exceeded 20 million yuan.
After adopting the new media marketing model, KFC can timely update and push relevant content and launch advertisements through the WeChat public platform, which greatly saves marketing costs and does not lose customers as easily as the traditional model. The push of preferential information meets the needs of users, and it will also increase users’ attention and loyalty due to high-quality push content, so that enterprises and customers can establish a closer connection, so it will continue to achieve good marketing effects.
How do foreign companies register with WeChat?
Now, as long as they are not in restricted industries, almost all legal companies around the world can apply for registration of WeChat public accounts through third parties.
However, the WeChat overseas official account registered by overseas companies cannot be searched or viewed by mainland Chinese users; if you want overseas users and mainland Chinese users to follow and view it, you need to register a WeChat overseas single-subject official account. However, the self-registration channel of WeChat’s overseas single-subject official account has not yet been opened.
Therefore, when applying for registration and certification of WeChat overseas official accounts, it is necessary to use third-party WeChat service providers to assist in completing the registration and certification of WeChat overseas single-subject official accounts.
Compared with domestic companies, the procedures for registering an overseas company’s official account are more troublesome. The registrant must provide formal procedures and certificates, and the certification fee is also more expensive.
- Prepare materials by yourself
The following materials are required：
- Official account information: official account name, login email, profile, logo;
- Company documents: such as enterprise registration certificate, business registration certificate;
Open the authentication process
After the materials are ready, they can be quickly opened and certified through the Information Property Public Account within 7 working days.
Including: Hong Kong (China), Macau (China), Taiwan (China), Indonesia, Israel, Laos, Malaysia, Maldives, Myanmar, Thailand, Vietnam, Pakistan, Philippines, Russia, Germany, France, Greece, Italy, Portugal, Spain , and other countries or regions.
Overseas WeChat official account vs Domestic WeChat official account
- First of all, the overseas WeChat official account only allows the registration and certification of overseas company entities.
- Overseas companies cannot register domestic WeChat public accounts, even through third parties.
- However, overseas companies register WeChat public accounts that global users can follow through domatters.
- Currently, overseas companies can only register service numbers. Please consult domatters for specific functional differences.
If a foreign company operates the WeChat official account registration alone, it will definitely encounter various difficulties in the registration process because it does not understand the process and precautions. However, if you want to enter the Chinese market and expand your company’s business, you must have WeChat as an enterprise tool.
Domatters has rich experience in registering and operating WeChat official accounts, helping many companies to accurately locate target customers and increase corporate exposure through WeChat official accounts.
If you want to know more about WeChat official account, please feel free to contact domatters, we will help you with our professional knowledge.
