How to operate Douyin well in China?
Today we will show you in the form of mind map.
- Accurate positioning
- Mainstream
- Dominance method
- Expertise method
- you are good at and you can collect relevant information
- character setting method
- Establish a true personality with distinctive characteristics
- Unpopular
- Mainstream
- Confirm indicators
- 1. How many fans and videos are there in a month?
- 2. Use this to define learning imitation goals
- Find the similar indicator account
- If it is appropriate, how to learn from it?
- Learn+imitate
- Take its essence + own innovation
- consult+Give
- Strengthening oneself (embodied value)
- Pay the corresponding price
- Learn+imitate
- Eliminate inappropriate accounts
- If it is appropriate, how to learn from it?
- Find the similar indicator account
- Use recommendation algorithm
- Guide the user to continue watching for three consecutive times
- Adjust the release time according to users’ habits
- 7am -9 am
- People will wake up with a Douyin content
- Or They are bored on the way to work and have a look at Douyin for fun
- 12am-13pm
- When people eat, they will hurry to scrub the douyin videoes.
- 16pm-18pm
- People are accustomed to relax and wait for get off work.
- 21pm-22pm
- This time is just after class or after get off work.
- 7am -9 am
- Participate in the official activities of Douyin actively
- This will give you traffic supports. You need to cooperate with the official of Douyin.
- If Douyin suddenly pushes your previous videoes
- This shows that you did not maintain your account and comment in time
- Video content production
- BGM
- It is the soul of Douyin.
- Choose a good BGM, because it may make a video become popular.
- How to choose BGM?
- Choose according to the style and emotional tone of the video
- For example:
- Gourmet short videos generally have a soothing effect
- For gourmet short videos, you can choose some light and cheerful music
- Short videos of fashion and beauty generally have very obvious fashion attributes. You can choose some fast-paced music, such as pop music, electronic music, rock music.
- Gourmet short videos generally have a soothing effect
- For gourmet short videos, you can choose some light and cheerful music
- Short videos of fashion and beauty generally have very obvious fashion attributes
- You can choose some fast-paced music, such as pop music, electronic music, rock music,
- For example:
- BGM rhythm should be consistent with the video rhythm
- In this way, the overall picture will look more harmonious and have a sense of substitution
- Explosive BGM is not a flow guarantee
- BGM with a high frequency of appearances can easily cause some users to have a strong boredom
- BGM don’t take the lead and grab the limelight of the video
- Choose according to the style and emotional tone of the video
- Copywriting
- 1. No subtitles
- 2. Has subtitles
- By refining the essence, setting the suspense, highlighting the notice, the true feelings, and the tongue content
- This allows users to swipe the video while eating with copywriting
- Extract essence
- Example:Sister Maomao sent short videos without subtitles before she is become popular.
- After the short video of Sister Maomao’s “Hao hai ou”, she added captions uniformly for her videos.
- Set suspense
- Example: If you don’t know xx, you can watch the last video
- Example: The next video reveals the answer
- By refining the essence, setting the suspense, highlighting the notice, the true feelings, and the tongue content
- 3.the punchline
- Cover
- If one of your videos arouses the user’s interest and he clicks on your homepage, then the title and cover are particularly important at this time
- It’s best to choose the most exciting picture in the video
- The unified cover format will become your unique tone and memory point.
- title
- The headline should be large, the font should be bold, and eye-catching
- content
- Rubbing hot spots
- Special festivals, news, entertainment,etc
- Mainstream content
- Funny, face value, etc
- Rubbing hot spots
- Extension-Features of Educational Explosion Video
- Chasing the hot spots
- Follow popular BGMs, topics or challenges
- For example, “SoEclass singing teaching” will release teaching videos
- The festival is also a key node for educational accounts to make explosions
- “Ziyi Handwritten Newspaper” which a douyin number once published a handwritten newspaper template about Qingming Festival
- Follow popular BGMs, topics or challenges
- The teaching category is more vertical
- Create specific content for specific groups and subdivide your own teaching categories
- You can share the scarcity and systematicness of knowledge
- You must establish your own unique recognition
- For example, “Geography teacher Wang Xiaoming” It focuses and shares geographic knowledge and regularly releases cold knowledge across the country
- You must establish your own unique recognition
- Chasing the hot spots
- BGM
- Increase exposure
- Hold the thigh of the big brother account
- After you have seriously commented, you will receive indirect attention when his video is on fire
- Do data (normal)
- Collect highly recommended copywriting and topics
- Team account push
- After commenting each other, when the video is on fire, you will receive indirect attention
- Hold the thigh of the big brother account
- Account maintenance
- nickname
- Good memory brand name, domain +ID
- Avatar
- Design, star, real person
- Head Figure
- Focus on key points
- Signature
- Lead attention
- No early marketing content
- No contact information (small black house warning)
- Detailed address
- Set to an area with a lot of people in douyin ,so that the convenient system can recommend it to more people
- nickname
- Editing tools
- Computer pc
- Pr
- Mobile
- Tweet, cat cake, music show, clip show, etc.
- Computer pc
- script
- Its effect
- Improve shooting efficiency
- Keep the short video theme clear
- Reduce communication costs and facilitate teamwork
- Its type
- Shooting outline
- News documentary, part of feature film
- Split shot script
- Every picture must be under control
- Literary script
- Suitable for short video creation that does not require plots, such as teaching videos
- Shooting outline
- How to write a script?
- Clarify its theme
- Second confirmation to strengthen the impression
- Build a story frame
- Characters, scenes, events must be set up
- Fill in the details
- The contents of each part in the composition of the script
- Clarify its theme
- Its effect