There is a saying in China that ‘好马不吃回头草'(A good horse will not turn back to crop the old grass,which is often meaning that a man of integrity never regrets things given up.). There is also a saying that ‘浪子回头金不换'(A fault confessed is half redressed.or It is great indeed that a bad guy has become a good one.)

There is a saying goes,”三百六十行,行行出状元”(There are three hundred and sixty trades, and every trade has its master,which is meaning that Anybody could be expert in their profession through their efforts.).
There is another colloquial saying goes, “万般皆下品,唯有读书高”.(All things are inferior, but reading is the best.)

Is the saying so fickle like a scumbag? In fact, this is not the case. It is not the slang that is fickle, but the speaker’s purpose is changeable.

This kind of sentence with a clear purpose and aspiration in order to make others recognize it is called “slang” in ancient China and “copywriting” in modern times.

When the people are too lazy to think about the future and just want to be a salted fish to enjoy the present, they often comfort themselves by saying, “I have wine now and I am drunk now.” But when it comes to persuading others, the Chinese will say that” A man without distant care must have near sorrow”(which is “人无远虑,必有近忧”in Chinese language). They also feel that it makes sense when they say so.

This means that copywriters can jump repeatedly between opposing viewpoints and never slap their faces.

Domatters chinese advertising agency has some creative copywriting in China for you.

For example,

when persuading others not to have children to promote condoms,what is copywriting that you can write?For example,you can say this as below in your copy.

stroller is 217 dollars, a box of Durex is 2.5 dollars, choose your own.
婴儿车217美元,一盒杜蕾斯2.5美元,自己选吧。

However, when you need to persuade others to have children, what is copywriting that you can write?For example,your copy can say so.

The magic of love is incredible, and it deserves a little miracle of life.
爱的魔力不可思议,更该来点生命的奇迹。

When you want to promote a mobile browser with fast Internet access, what is a good copywriting that you can write ?For example,your copy can encourage others not to wait and pursue immediate satisfaction. The declaration needs to be sonorous and powerful.

What I want, I want it now!
我想要的现在就要!

However, when you need to promote slow life variety shows, your copy can also persuade others to find the original intention of life in a slow life, telling them to “slow down and live.”

“慢下来,去生活”。

When you need to promote weight-loss products, your copy can tell customers a little bit maliciously.

 

How to do it? Your rival has lost weight again.
怎么办,你的情敌又瘦了。

However, when you need to promote a cooking app, your copy can start to persuade customers to eat well, and tell them this sentence earnestly.

Lonely people have to eat a full meal.
孤独的人都要吃饱饭。

When you need to persuade customers to save money and promote consumption, your copy can tell customers.

People are not as good as heaven. It’s not as cost-effective as Taobao.
人算不如天算,天算不如淘宝划算。

However, when you need to persuade customers to spend money, your copy can be written like this to comfort customers.

The money did not leave you, but stayed with you in a different way.
钱没有离开你,只是换了一种方式陪在你身边。

When you are doing real estate promotion and you need to persuade others to buy a small apartment, so that they can indulge themselves in their own world, your copy can say so.

If youth has never been presumptuous, how can you say that when you are old?
如果青春不曾放肆,老来何以话说当年。

However, when you want to promote  apps
of fitness, your copy can say this to persuade others to exercise strict self-discipline.

Exercise every day, self-discipline gives us freedom.
天天运动,自律给我自由。

Finally,Domatters chinese advertising agency gave you more pieces copy of real estate industry here.

When you need to persuade customers to buy a house in the city center, your copy can say so.

Life in the center will not be influenced by things from the left and right.
中心生活,不被左右。

When you need to persuade customers to buy a house far away from the city in Malaysia, your copywriter can say so.

Malaysia.17 kilometers, the distance I can keep from this world.
马来西亚·17公里,我能与这个世界保持的距离。

When you need to persuade your client not to rent a house and buy a house quickly, your copywriter can cry to the client.

Honey, I don’t want to wait for you to come home in someone else’s house every day.
亲爱的,我不想每天在别人的房子里等你回家。

When you need to persuade your clients to buy a house in a distant country, your copywriting can be like this.

As long as I am with you, love is wherever it is.
只要和你在一起,爱在哪里就在哪里。

Look, this is copywriting. Turning hands is a cloud, covering hands is rain. Of course, it’s only good that the text is contextually appropriate.As long as you give me a Brief, we can give you a good copy, regardless of whether it is light or dark.

If this article is a little helpful to your business or inspiration, please share it with people around you. If you need creative copywriting for your business, you can contact Domatters chinese advertising agency for copywriting services. thank!

Published On: September 14th, 2020 / Categories: content market, Digital market, Services /

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