Taobao, JD.com and Pinduoduo are the top three largest e-commerce platforms in China. In 2020, as Covid-2019 played a dramatic role, the temporary closure of offline stores led to the growth of e-commerce, and more Chinese people turned to online shopping. The e-commerce industry has accounted for 36% of China’s total sales, and it has grown by 5.9% by the first quarter of 2020.

In the first quarter of 2020, Tmall’s sales of physical goods increased by 10% year-on-year. As of the end of 2019, the total value of all orders from JD.com increased by 24%. Pinduoduo’s sales increased from RMB 557 billion in the first quarter of 2019 to RMB 1.15 trillion in the first quarter of 2020, and sales increased by 108%.

According to China’s e-commerce market data monitoring report, the best-selling products in 2020 are snacks, maternity wear and women’s fashion. Snacks and nuts increased by 54%, mothers and infants increased by 36.5%, and fashion women increased by 31%. Of course, men’s fashion, men’s fashion cosmetics and perfumes, beauty and personal care products are also increasing, respectively 29%, 27%, 25%.

The growth rate of e-commerce in China still has great potential. As a foreign wholesale or retail brand wishing to enter the Chinese market or establish a new online sales channel, you may want to understand these things. For example, how to enter the Chinese e-commerce platform? And what materials are needed to open Taobao, Tmall, Jingdong and other stores?

What certificates do you need to open an e-commerce store in China?

• Basic Information:

la.Contact information

lb. Registration documents or business license of the company that opened the store

lc. Statement of authorized representative of the company

ld.Identification documents

le.Open a bank account or bank statement

lf.Trademark registration

lg. Authorization of the brand owner

• For overseas companies, use foreign trademarks to open Tmall international stores or JD international stores for cross-border e-commerce. Note the following:

la.Registration of companies outside China

lb. Overseas sales qualification

• For the use of Chinese domestic trademarks for Chinese domestic e-commerce, the following are also required:

a.Use company registration in China

b.Company tax registration

c.Organization Code

Opening a store on one of China’s major e-commerce platforms usually involves the following four steps:

• 1.Submit an application

After completing the application, this means that for 1 day, you must:

A. Choose the type of store

B. Select product category

C. Prepare the required documents

D. Submit an application online

• 2.Verification

The application verification period is 7 days.

The e-commerce platform conducts qualification examination of the application based on the submitted documents.

• 3.Preparation for opening a store

It takes 7-14 days to prepare to open a store, including:

A. Activate the account by making appropriate payments

B. Prepare product pages and ensure intuitive store navigation and design

C. Simultaneous logistics and distribution to maintain consistency with e-commerce platforms

D. Prepare for the official release of customer service personnel

• 4. Officially released

The official release time is 3 days, including below:

Launch product sales and any marketing plan to increase store traffic

Increase initial traffic and sales to maintain long-term success.

If you have any questions about registration, opening an e-commerce store, and later promotion, you can contact Domatters. We are always ready to serve you.