How are the current development and prospects of social media in China?

The advent of the mobile Internet era has brought social media into a new space . The Internet has changed from a web hyperlink network to network of interpersonal relationships. The human as node of network based on social media is becoming more and more obvious.In 2006, Twitter was born, and Twitter established a virtual discussion space based on virtual relationship network. Through active spread by users, the media properties of social applications have been enhanced day by day.Twitter can not enter China, but thanks to the popularity of smart phones and the development of mobile Internet, a similar product “sina weibo” was born and developed rapidly in 2009. After several years of baptism, a dominant situation of similar media was formed.In 2010, a new product made a great fluctuation in the Internet industry.Kik Messenger, an app based on the phone’s address book to quickly form a relationship chain, “a relationship chain” has been unearthed as a concept that touches on the nature of social media.Then, After that,using kik technology, tencent QQ was accumulated contacts and mobile phone’s contacts as foundation of promotion, WeChat was born. WeChat based on real contacts’s Strong relationships and rapidly expand its reach to hundreds of millions of users, accounting for half of social media.Both weibo and WeChat are practicing the concept of allowing users to build their interpersonal relationships, pushing the construction of social networks on the Internet to a climax.

With the development of social media, the concept of “social contact” has become more and more popular.If have not social contact,do not spread” has even become a rule.More and more media to contact social function, is not only a new media and traditional media, at the same time create more social forms was born , such as on the basis of location-based drops a taxi social tools, based on the QR code, fans, and celebrity’s social entrance, and is the live webcast on the tuyere push social to every corner of the Chinese society.In today, media and socialization have been integrated, and social media has pushed “content is king” to “connect everything”.

In the future, social media will the direction of development is more relevance among various social media, closer connection with reality, and human beings will become part of the virtual world.A decade of trends of social website had been forecasted by foreign scholars include: focusing on people;Creating meaning and value;Aggregation platform;Create a true cross-platform experience;Build relevant social networks;Innovation in advertising;Helping people organize the “old” social media ecosystem;Cancel territory;Prepare new positions for social media;To make money.Professor peng LAN believes that under the impetus of new technologies such as Internet , artificial intelligence and cloud technology, a social media age is coming.

however,It is not all good.When people are concern about social media, some people are reflecting on the other side of the trend.The free interactivity of social media is easily eliminate the social integration function of public opinion and make the free space of network communication in a state of anarchy and disorder.The lack of communication norms and the loss of control of information spread make spread of social media is easily appear negative energies.

In a world, social media will not be further away from our real life in the future, instead of closer and closer.It is tempting to imagine if social media in the primary stage now,what  will the high level of social media look like and what direction is the future of social media going.According to social media expert ayelet noff, the most prominent feature of the future of social media is gate crash of information.In the future, the right information will be passed to the right people at the right time, saving us a lot of time and energy.It’s actually a concept of smart social, and artificial will make social media smarter .More intelligent and humanized is the social media of tomorrow.At the same time, social media will also change the media ecology and social form, which needs to be governed on the basis of ethics.