In recent years many businessmen have come to try doing business in China.China has become the world’s second largest consumer market and has a huge consumer base of 1.4 billion people.Many Western brands have proved very popular in the Chinese market.The Chinese market has become the world’s most profitable in many industries of its kind .Out of a population of 1.4 billion, more than 904 million Chinese now use the Internet.With more than 350 million middle-class consumers, A 7% year-over-year GDP growth, and a strong online marketing and sales ecosystem, China certainly offers great potential for smart business.How to enter the Chinese market to do business, especially online promotion?To do business in The Chinese market, strategies always need to be tailored to the characteristics of brand products and audience distribution characteristics.Based on more than 10 years of experience in international trade and more than 6 years of experience in service trade, Domatters provides you with 5 tips for entering the Chinese market and 7 mainstream promotion platforms:
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To cooperate with long-term goals, the Chinese introduction of the company and brand is very important.
With its huge population and relatively scarce resources, it would be a great decision to do business in China, especially now that the Chinese economy has been the first to recover from the resumption of work and production since the global pandemic, and the second and third wave of the pandemic is coming abroad.There is, of course, a common sense problem, and it is even a very sensitive one when you are expanding into a country like China, to prove to customers and suppliers that you are not making quick money there and then disappearing into huge profits.We all like to cooperate with long-term cooperation businesses, rather than a package of leeks.In general, local buyers and suppliers may be inherently wary of you as an outsider, so you need to take extra care to build an online reputation.
Build a good online reputation, trust will increase, and potential customers will naturally follow.It is better for your company and brand to search engine in China, for example, Baidu has the introduction of Baidu Encyclopedia, here we need the introduction of Mandarin.
It should be noted that in China, baidu PPC is currently a sensitive industry in pornography, gambling, drugs, medical, real estate and other industries, which is difficult to pass the audit.But you can do PPC profiles on sogou and 360 about real estate and medicine.
One strategy for success in this area is to work with people or Chinese Marketing agencies, such as Domatters China Marketing Agency, who understand the vision and values you have outlined for the company and invest in long-term success.This is a channel for mutually beneficial partnership.
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Consider big cultural differences, such as the lunar calendar, language
Most Westerners are at least to some extent aware of the major cultural differences that can have a significant impact on your company’s success in China.
In China, Google is banned and VPN is required to be used.Baidu and Toutiao are the leading search engines in China.Today, any buyer can do research online and find a variety of information and resources through search engines, social media and other channels.This is especially true for China, which has more than 800 million daily Internet users.Trust rules any business relationship.Chinese consumers distrust corporate communications but are prepared to spend months searching online for information about brands or products.
Therefore, in China, you need to make some local changes to your company’s products.Your site must be localized because the user experience must adapt to the habits of Chinese Internet users.For example, if your website is in English, French, Italian, etc., you’d better build a Chinese page or a separate Chinese website with a separate IP address for your business in China.For example, if the product page is set with content and graphics standards that are more in line with Chinese consumers’ habits, some elements and colors with Chinese characteristics will be more in line with Chinese people’s aesthetics.
Having a Chinese website is also one of the essential tools for your marketing campaign in China.This gives Chinese users an opportunity to learn more about you and show that you can adapt to the new market.Plus, without it, you won’t get SEO.Also, no SEO means reduced visibility, fewer opportunities for news releases, and a bad spot for online reputation….Therefore, just like the Chinese introduction of your brand, it is necessary for you to establish a website or at least one Chinese page that can rank on Baidu.
- Here are a few things to note:
- The original content of Mandarin
- Live chat
- Featured Contact information
- Trusteeship in China or a neighboring country
- There are no Google plug-ins or tools
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If you want to build a Chinese website, but think the establishment of the market on the website are expensive still could not reach the requirements of you, then you can contact Domatters, we have a one-stop production and site SEO services in China, can according to your request special customized content, with cost-effective ultra-high price to provide you with high quality service satisfy your trust.
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Adjust your sales strategy according to the current situation of Chinese audiences
Successful sales executives always tailor sales pitch to a specific audience.That’s because they don’t sell feature lists.They expressed their desire that by buying the solutions for sale, customers could solve their problems and improve their lives.The same concept can be used when preparing a sales presentation for the China market.You just need to take things further.
For example, Chinese culture’s emphasis on austerity and savings may seem out of place to westerners, but China’s luxury goods market has been strong in recent years.For modern upper-middle-class and upper-middle-class Chinese citizens, western luxury brands represent a new global future and a commitment to buying quality, rather than boring purchases that haunt them.Chinese consumers, especially younger ones, the so-called Generation Z, are attracted to the Western world and keen to buy products from international brands.China’s luxury market is expected to grow strongly in 2019-2024.The growing demand from millennials and Gen Z consumers, as well as the growing focus on innovation, marketing and distribution strategies tailored to these consumers, will drive market expansion.
Traditionally, a large amount of Chinese luxury goods are purchased outside of China while traveling abroad.But in recent months, many Chinese consumers have started to shop in the country through offline stores, online stores and e-commerce platforms.These changes require your constant attention and immediate adjustment of your sales strategy.
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Hire and learn from a Chinese partner, a Chinese marketing agency.
If you plan to expand into any foreign market, you are more likely to succeed by relying on local partners to guide you through the cultural and logistical hurdles that await you.This is especially true for China, whose values and institutions are still largely misunderstood by most western casual observers.Looking for a trusted local partner. China has always been a human society, and so has the company.But Domatters agrees with McKinsey’s Asia Pacific chairman Gordon Octon, who does not believe that relationships create successful businesses, which need technology, efficiency, predictability and quality products.
Domatters can even provide you with a skilled interpreter who can attend every meeting with you and pay close attention to the advice of your trusted local Chinese staff.These people will often be the difference between making inexcusable dummies and successfully navigating the complex world of Chinese enterprise.
Domatters China Marketing can assist you to enter the Chinese market, contact us here.
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Please carefully choose a variety of online promotion methods in China to expand your business influence
It’s not that the more promotion options you choose, the better, but that you should choose the best one based on your product features and audience.
Domatters will list 7 mainstream ways of promotion.
