Douyin app is a short video social platform under Byte Dance, which is also known as Tick Tock. After five years of development, the number of Douyin users has exceeded 800 million. Douyin app has not only got the rapid growth in China domestic market, but also has developed greatly over 150 countries to become the most popular short video application in Japan, Thailand, Vietnam, India and Germany. In a word, if you want to enter china market through Short video creation,Douyin app is one of the most important media platforms that you can not miss.

User maps of douyin app

According to the Douyin data, young people of age from 20 to 30  are the main force. This generation has a lot of free time and high passion for life. However, female users tend to be younger and male users tend to be the opposite. Furthermore, 12-13 A.M. and 19-21 P.M. are two active time. Users use their presentation fragmentation time in Dou Yin and it takes young people as the initial positioning, which is an opportunity for businessman. Although the Dou Yin is a new rising platform, it has won the favor of many users in a short time and became the leader APP of China.

The characteristics of Douyin app

Videos here are short and interesting, the content is vivid and great, and the user’s visual experience is very good. Users can exchange ideas with others, and express their thoughts in the corresponding video. Besides, the video are Funny and entertaining. The relaxing and humorous short videos greatly alleviate people’s pressure from reality. Enjoying them in the spare time and bringing users happiness in the boring life and even make viewers feel “addicted”. What’s more, the creation is Simple, which leads the threshold of making a short video is pretty low.a And creators can make content according to the market trend and recent popular elements.

Douyin’s advantages

    Douyin users are various and huge. Douyin is much simpler than Facebook and Amazon. It can update merchandise in a few days or even 1-2 days.It leads to the rapid development of the new media industry. This not only greatly reduces the cost of the enterprise, but also can get huge exposure and influence, and greatly achieve the transformation of traffic. This is undoubtedly a very good opportunity for those small and medium-size enterprises and Douyin brands. Dou Yin is also becoming a very important front position for future enterprise marketing.