When your Chinese website is optimized for SEO to obtain search engine rankings and occupy the Baidu homepage, more users can search and see. This is something that many people know, but what exactly should be done to make the SEO keyword ranking more effective, so that the website can be seen by more people, and more search users become potential users of the enterprise? Today Domatters China marketing will share with you.
Everyone knows that there are some old-fashioned methods for website SEO keyword ranking, such as website optimization, website page structure optimization, keyword filtering, website article update, website internal chain addition, website external chain exchange and so on. But today Domatters is going to talk about the details of each point, hoping to allow you to grasp the key points inside, and make SEO keyword ranking optimization more effective.
Before SEO optimization, everyone needs to keep in mind the purpose of website SEO keyword ranking, which is to bring more traffic to the website, allow the website to gain more exposure, and thus bring more sales to the enterprise.
1. Website page structure optimization
The optimization of website page structure is to make reasonable adjustments to website storage and internal link relations, so that all pages can be easily included by Baidu search engine, and the weight of website pages is reasonably allocated.
Note the following:
1) SEO needs to increase the depth and length of the URL directory
It is generally recommended that the level of the website directory should not exceed 3. The depth of the SEO optimization catalog is not only for SEO optimization, but also has many other benefits, such as good website user experience, such as a less hierarchical catalog, easy to remember, easier to spread, and also good for exchanging links.
2) Pay attention to the optimization of the homepage of a good website
The homepage of the website is generally the most important. Appropriately add links within the page on the homepage of the website to help search spiders crawl the current website pages. In addition, it is necessary to add a link to the latest updated content on the homepage of the website, which helps spiders to quickly find new content and quickly obtain inclusion.
2. Keyword screening
For website SEO optimization, choosing high-quality keywords is extremely important, and it also plays an important role in the entire website optimization process. Many people who do SEO optimization will use some keyword tools to filter keywords. For example, Domatters will use the webmaster’s home. But please don’t forget that the index and popularity of keywords are only used as a reference index for screening. When choosing keywords, you also need to stand at your own user level.
For example, if a company that does website optimization is aimed at C-end users, then select keywords with high indexes such as “SEO optimization” and “Website optimization”. Even if the ranking is up, it may not be able to bring more potential Users. Because corporate customers are likely to not understand these professional terms, potential customers cannot search based on these keywords, and the search keywords into the website are not potential customers of the company. In this way, it would be useless to do SEO optimization.
3. Website content update
Website content updates are not only to let search spiders know that the website is continuously updated and there is content to crawl, but also to allow potential users to find solutions to their own problems on the website. Therefore, the content of the website must not be updated for the sake of website optimization, and the focus should be placed on solving users’ questions when optimizing. This allows users to get solutions to their problems every time they enter the site. Only in this way can we better reduce the bounce rate of users on the site and stay on the site for longer.
4. On-page SEO: Add internal links to the website
In addition to allowing spiders to crawl content along the link, the website’s internal link can also help readers get more extended reading along the content when browsing the website, so as to facilitate the solution of user problems.
However, in general, Domatters does not recommend adding jump links to some important pages, such as product information pages, case pages, etc. Because, when users pay attention to product information or view cases, there is an internal link of conversion jumps, which may interrupt readers’ interest in browsing the website and cause readers to jump out of the website.
5. Website external links
Many people have a misunderstanding when exchanging external links, that is, they think that the more friendly links they exchange, the better, but this is not the case. Search engines are increasingly demanding external links, especially the verticality of the industry. For example, if an SEO optimized website goes to a gourmet website to exchange external links, it is very likely that the spider will be judged as a spam external link and the website will be punished.
In addition, if you build external links and exchange external links, you must send them manually. Don’t be greedy to buy external links from other platforms. This is harmful to the website.
Finally, when doing external links, you must persist and don’t half-hearted. The construction of external links must be done regularly to have a good impact on SEO keyword ranking. If your website needs to be built for SEO external links or you are interested in the timing of this external link, you can contact Domatters at any time.
Domatters hopes that the above methods can be helpful for website SEO keyword ranking, so that everyone can easily and effectively do website SEO optimization and save twists and turns.
