Take advantage of China’s unique digital marketing in China landscape with these four easy-to-follow tips and techniques. Get ahead of the competition today!
With a population of 1.4 billion and the world’s most active internet users, China offers a unique digital marketing landscape. To capitalize on this lucrative market, follow these four easy-to-apply tips and techniques for making the most of digital marketing in China.
Digital Marketing in China
Digital Marketing in China | Leverage China’s Unique Social Networking Platforms.
While many American companies utilize well-known social media networks like Facebook, Twitter and Instagram to promote their services, Chinese users are instead turning to local options like WeChat, QQ and Sina Weibo. These platforms offer vast amounts of user data that can be used to sharpen your marketing campaigns and target the right customer. Additionally, they provide an avenue to reach customers who may not have access to other worldwide networks due to restricted access in China.
Utilize Voice Search Optimization with Baidu.
With AI technology increasing in popularity, more people are opting to use voice assistance to search for information on their devices. To make sure your website is included in the search results of Baidu’s voice search engine, you must optimize your content accordingly. Such optimization includes making keywords as natural sounding as possible and incorporating conversational phrases into your content. Additionally, adding structured data through Schema markup will further improve your page’s visibility within local searches.
Create Essential Visual Elements Using Chinese Characters.
Chinese characters are an essential component of effective visual marketing in China. For example, Chinese characters can be used to both pronounce keywords and create strong visuals, making them popular among marketers. To capitalize on the trend, use traditional CRM software to design unique images with interesting fonts and colors. Additionally, add the huawen font—which is gaining popularity in mainland China—to give your content a modern edge. Finally, create your own emojis with Chinese characters for added creativity.
Incorporate User Generated Content into Your Digital Strategy.
6 Tips and Techniques for Digital Marketing in China
User generated content (UGC) is a powerful and often overlooked tool for digital marketing in China. UGC allows brands to collaborate with customers, influencers, and other content creators to develop unique narratives that are engaging, authentic, and interactive. UGC can also be used to create direct collaborations with key opinion leaders in the Chinese market as a way of boosting your visibility, gaining credibility, and driving sales. To leverage this tool effectively, find ways to incentivize users to share their experiences with your product or service and reward them accordingly.
Digital Strategy
Build Cross-Platform Seamless Experiences For Mobile Users
As the majority of digital marketing activities in China target mobile users, it is important to create seamless cross-platform experiences. This can be achieved by using a unified platform like WeChat and utilizing its API to allow integration between different websites and apps. This will create a connection between information and services across different channels, allowing users to quickly access the features they need without having to switch between different applications or smartphones. By providing an integrated experience, brands can build loyalty among their users, increasing the chance for success in the Chinese market.
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