How is the luxury camping market in China?

In the post-epidemic era, Glamorous + Camping has become one of the hippest trends among young Chinese travellers and is attracting a broader customer base. In addition to the experience of nature, its glamorous and luxurious connotations translate well into social media hotspots: on Little red book(Xiaohongshu), there are over 4 million user original content (UGC) posts related to the activity, with a 75% year-on-year increase in search buzz.

This booming trend bodes well for the outdoor gear and apparel market. As predicted by Aimedia.com, the industry is expected to reach RMB 562.1 billion (US$84 billion) by 2025.

  • Camping is popular in China

From 2014 to 2020, China’s camping market grows from RMB 7.71 billion (US$1.6 billion) to RMB16.8 billion  (US$251 million), a CAGR of 13.9%.

According to AiMedia, the campground market size is expected to continue to grow in the future, mainly due to the growth of the overall travel market and the trend of customers preferring to travel short distances and experience nature more closely.

  • Luxury camping sweeping China’s younger generation compared to traditional camping

In 2020, the number of campers in China reach 360 million, with luxury camping accounting for 20%.

  • A growing proportion of people are buying luxury camping equipment

In 2021, 26.5% of customers spend less than RMB3,000 on luxury tenting equipment; 25.9% spend RMB3,000-5,000 on luxury tenting equipment; and 47.6% spend more than RMB5,000. In the past, customers spent an average of $6995.3 (US$1038) on luxury tent equipment.

  • Customers’ preferred luxury camping equipment

In 2021, more than half of customers purchased tents, moisture mats, sleeping bags and tent lights.

21.3% of customers purchased sophisticated camping equipment such as star lamps and paraffin lamps.

  • Why do people in China take up luxury camping?

In 2021, the two main motivations for luxury tenting in China are “love of nature” and “to experience a new life”.

The main purpose for Generation Z is to relax and relieve stress, accounting for 84.2%.

The most popular activities among Gen Z campers are barbecues and picnics, accounting for 91.2% of the total.

How are international brands capitalising on the camping trend? See the infographic below

 photo: luxury camping market in China | Source from:iimedia

Glamorous-Camping-China

How does Domatters help international camping product brands to promote your business online?

China Domatters marketing agency is a one-stop solution for overseas brands looking to establish and grow your business in China. With a deep understanding of the local Chinese market and a passion for helping brands succeed, the team at China Domatters has become a trusted partner for companies looking to tap into the vast potential of the Chinese market.

At China Domatters, we believe in the power of digital marketing to connect brands with their target audience and drive business growth. domatters offers a range of online promotion services including Baidu SEO, Baidu advertising, China social media management, content marketing, video production and link building. With a focus on delivering results and a commitment to staying at the forefront of digital marketing trends, Domatters Marketing Agency China is dedicated to helping clients succeed in the fast-growing Chinese market.

For brands looking to make an impact in China with overseas camping related products, the team at China Domatters Marketing Agency is a partner you can trust. Whether it’s improving a brand’s online presence, driving traffic and sales through advertising or creating compelling content that connects with your target audience, the team at Domatters has the expertise and experience to make it happen.

So if you’re ready to take your brand to the next level in China, partner with China Domatters Marketing Agency, experts in digital marketing who are committed to your success.

 

Published On: February 13th, 2023 / Categories: Blog, Brand promotion, China social media, content market, Digital market, E-commerce, Travel Overseas /

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