Purpose :

Domatters do market research for Hk express and formulate the best procurement strategy according to the budget and project characteristics.

Business issues:

Hong Kong Express Airlines (HK Express), referred to as Hong Kong Express, is a low-cost airline based in Hong Kong. Since its successful transformation on October 27, 2013, Hong Kong Express Airlines has been committed to providing affordable fares. Provides flights between Hong Kong and Asia’s popular cities for Chinese and Asian travel enthusiasts. However, there is a lot of competition pressure in the low-cost airline market in the domestic market. Domatters China marketing agency needs to hep lower the cost for sourcing so that  HK express lower their cost but keep good quality.