Purpose :

Domatters do market research for Hk express and formulate the best marketing strategy according to the budget and project characteristics.

Business issues:

Hong Kong Express Airlines (HK Express), referred to as Hong Kong Express, is a low-cost airline based in Hong Kong. Since its successful transformation on October 27, 2013, Hong Kong Express Airlines has been committed to providing affordable fares. Provides flights between Hong Kong and Asia’s popular cities for Chinese and Asian travel enthusiasts. However, there is a lot of competition pressure in the low-cost airline market in the domestic market. Domatters China marketing agency needs to promote HK express low-fare airline in China, so that more passengers can choose HK express.

Solution:

Promote on-site for HKexpress, help HKexpress maintain the official account platform, provide website SEO services, and use search optimization technology SEO to optimize and maintain the website according to the customer’s target website, thereby improving the performance of search engines and various pages of the website. Improved rankings for related keywords in search results pages also led to potential customers for HK Express.

Result:

Through successful online promotion, their potential customer conversion rate and sales rate have increased, and their visibility has also increased.