What is Baidu SEO
Baidu SEO refers to search engine optimization. In simple terms, it is the overall adjustment and optimization of the internal and external of the website, improving the natural ranking of keywords in the search engine, helping the enterprise website to obtain more traffic, and enhancing the brand’s popularity, so as to achieve the website. sales target.
Many people think that Baidu SEO optimization is difficult. It is nothing more than setting the three aspects of the website TDK (T: title, D: description, K: keywords), but you should have found that it still has little effect, because Baidu The algorithm has also been constantly adjusted. If the direction of your optimization does not match the retrieval rules of Baidu search engine, it is difficult to have good results.
Baidu SEO
How to do Baidu SEO?
Baidu SEO is mainly through the optimization of keywords, but it is not limited to keywords, but also includes website layout, keyword layout, content filling, internal and external chain optimization, etc. Each step is related to the effect of Baidu SEO optimization.
- Positioning of the website
The positioning of the website is crucial to the effect of Baidu SEO. Therefore, it is necessary to give priority to the positioning of the website, such as the user’s search situation, product characteristics, etc. Only by clear positioning can every detail of the website be done well, so that Baidu SEO has the best effect.
- Optimize keywords
Baidu SEO is optimized by keywords, allowing users to display relevant information of the website first when searching. If the relevance between the page and the keywords is low, the ranking will decline. Therefore, remember that Baidu SEO is to optimize the relevant keywords of the website. It should not deviate from the central meaning of the website. Do not blindly follow the trend to optimize popular keywords, so that even if The traffic goes up, but the conversion of the traffic cannot be obtained.
- Filling with high-quality content
High-quality content is essential for Baidu SEO, so you need to keep updating the website every day, write more content that users care about, don’t write casually, let alone plagiarize, keep your own unique originality, so that it will be included by Baidu, Get a chance to improve your rankings.
- Maintain a good user experience
The title and content must meet the needs of users, and make relevant recommendations, which can greatly reduce the bounce rate of the website and improve the overall traffic and ranking of the website. At the same time, maintain a smooth website opening speed and deepen the user’s impression of the website.
- External chain construction
External link assumption is one of the important links of Baidu SEO, so companies can publish links to platforms with high authority, or exchange links with websites with high authority to improve the ranking of websites.
Why linkbuilding is important for Baidu SEO
Link building is very important for your website to rank high. Because search engines are very interested in the quantity and quality of backlinks to websites on the internet.
As an example: if your website is a candidate for first place in a competition; then these backlinks are your votes for that position.
Sites are constantly updating it to decide which sites should have the best positions in search results. Specifically, they crawl the internet to find and index the number of backlinks to your site, then use algorithms to determine the results.
Linkbuilding
And after the link Baidu SEO building is done, there will be the following benefits
- Increase referral traffic
Another important benefit of link building from a digital marketing perspective is increased referral traffic. When a new link is established, it means that there is a new channel to enter your web page. If you are making relevant link building your number one digital marketing strategy, then you will receive more targeted traffic from similar sites.
Content marketing and link building go hand in hand. A website with good content can attract better reputable pages to create links to your website. Content marketing methods such as creating blog posts, infographics, guest articles, etc. are very important for link building.
These are common link building methods to increase website traffic. Not only can it increase organic search volume, but if a website can create content that people want to see, more people will come to their website from links from other websites.
- Create business relationships
Creating an effective link building strategy is partly about building relationships with other online merchants.
Whether using other websites or blogs in your industry, it can also help companies with other marketing goals. For example, link building can be used to amplify content, blog posts, social media content, and more.
Furthermore, this is also creating an opportunity to promote the company’s products and services to more people.
- Increase brand exposure
When more websites set up links that import your website, this will increase website traffic on the one hand, but at the same time, your brand exposure will also be improved by more people viewing your website visitors, resources and articles. promote.
Get more viewers by adding links to resource pages, social platforms, PR sites, guest comments, etc. This is also one of the important ways to enhance brand image and exposure.
If the content you create is referenced by highly authoritative sites, people will see your brand as an expert in the industry. Especially on Google’s top-ranked sites, if they set up links to your site, then your site will benefit greatly.
- Show your competitiveness
To stay ahead of the competition, you need to use your link-building strategy well. Therefore, you must keep up with the trends and use the latest link-building strategies.
Linkbuilding
How to do linkbuilding
Add linkbuilding
Adding links is the act of adding your link to another website. It is convenient to establish links in this way, but be careful not to use this strategy too frequently. Because of the low value of such links, websites may regard them as spam or inappropriate.
Remember, quantity does not equal quality, nor does it equal results. It is wise to add your website to a reputable website.
Examples of link-building strategies:
– Create a social profile
– Blog commenting
– Posting on forums and websites
– Create search listings (search listings)
Send an invitation to create a link to your website
Reach out to the sites you want to build relationships with, and send out link-building invitations for real, valid reasons. Before making an invitation, make sure you’ve completed your research and provided them with a valuable content creation plan.
The following are common link building strategies:
| Name | Method |
|---|---|
| Self bait | Write an article praising their site’s achievements |
| PR | Create a uniquely good story |
| Exchange link | Provide a link worth exchanging with them |
| Create links on resource pages | Provide high-quality resources that can add value to it |
Sending out invitations is the easiest way to optimize your website links, and in order to increase your chances of success, you can build a good relationship with them before making an official invitation.
Buy links
But this method is not recommended. Because buying low-quality links with zero impact is a waste of money and increases the risk of your website being penalized.
Some private blogging networks or PBN groups offer a way to get links without being discovered. If Google finds out that you are buying links, your site is at risk of being banned by search engines.
SEO optimization and website link optimization need to be done in a proper way. Never buy low quality backlinks!
Earn links
When it comes to SEO rankings, nothing delivers better results than attracting high-quality links in a natural way. Every time your web page links to another site on the Internet, you get a “link” without you actively creating or asking for it.
In fact, for web users to rediscover your website, they first need to see you. Developing an SEO strategy or sitelink optimization to promote your website can effectively increase your presence on the web and get featured on another website.
Here are some strategies for getting links:
– Create and promote great content
– Create connectable capital such as infographics or data studies
– Featured in blogs, Youtube or expert roundups
This is the best way to optimize sitelinks. You put your time and energy into developing your brand and making it visible to web users. When it comes to growing your business strategy, there’s no better way to build your website’s authority on the web than by being seen and featured on the most reputable sites. Focus on reputable, high-quality websites that are relevant to you and promote what you do with sitelink optimization to get people discovering your website.
What does a valuable link look like in the eyes of search engines?
1.Global reputation
For example, Wikipedia, which has millions of website links, is enough to show its popularity. Therefore, if this website has links to you, does it also indicate some problems. So, you need to find some link partners (affiliate links), the more popular these partners, the better.
2.Having local/topic-specific visibility
Links from top sites on a specific related topic will give your site a big boost. For example, if you have a website that sells dog houses, it would be better to include a link from the world of pets than a link to a roller skating website. (It’s a matter of relevance in the end)
3.Anchor text
4.Have a credible ranking
Search engines will think that if a highly trusted link points to you, then your website should also be trusted. such as government websites. (Is it possible to consider adding links to government websites to your website to increase trust?)
5.Have a trusted partner
Similar to the previous one, in order to gain your own trust, you need to review and control the website that links to you, so as not to be dragged down. Such as spam websites, don’t go to friendship
6.Frequently updated links
There needs to be frequent link updates and new additions, which tells search engines that we are constantly updating because we are popular.
7.with social sharing function
It stems from the popularity of social networks in recent years. Although there is not enough evidence, and search engines do not treat social sharing links as ordinary links, social channels are becoming more and more important in search engines.
What are the common basic methods of Link Building?
“Natural” links
Some websites or pages actively add links to your website in the content
“Manually” to add links
Applying to bloggers to add interlinks through emails and other forms will of course explain thousands of reasons for adding them.
“Create Your Own”, Non-Editorial Links
Links such as inviting users to sign, adding links to blog comments, and user profiles are more likely to be spam in the eyes of search engines, so be careful when using them
