China is the world’s most populous country with more than 1.4 billion people and the second-largest economy globally. It has a strong influence on global politics, trade, and culture. Its role as an emerging superpower creates opportunities for businesses to enter this vast market. Still, it also requires that companies know and comply with Chinese laws when marketing their products or services.

As the most prominent internet market globally and a country that has embraced technology, China has become a top priority for international businesses looking to expand into new markets. With over 1 billion internet users, there is no doubt that China has become one of the most sought-after online markets. This guide will teach you how to make your website more appealing to Chinese audiences by localizing it for the Chinese market.

1. Importance Of Website Localization in China

Website localization in China is important because the language and cultural barriers can be complex for domestic Chinese brands to overcome. The Chinese language has more than 70,000 characters and no alphabet. It’s an entirely different language from English, making it hard to translate your website into Chinese.

Having a localized website is also essential for search engine optimization, as most major search engines are trying to understand Chinese queries and how they relate to websites. This means that if you trade in China and don’t localize your website, it will be difficult for you to rank well on search engines.

2.Hiring a Localization Company

Hiring a localization company is not an easy task. It’s essential to understand what a localization company can do before signing up and paying for its services.

A seasoned localization company will have knowledge of the industry and a better understanding of international markets. An experienced localization team will give feedback to their translators as quickly as possible and maintain an ongoing conversation with them. This way, these translators can continuously improve their work and provide the best quality possible.

3.Pitfalls to Avoid

When you plan to launch a website in China, there are some pitfalls to avoid. For example, the Great Firewall blocked the “great wall of china.” The trick here is to find Chinese words that contain your keywords and use them instead. Another possible pitfall is that Google Adwords might not support your local currency.

Make sure you check with Google Adwords before going live with your website.

Localization is a significant issue for international businesses looking to expand into China. Do Matters is China’s leading digital marketing agency with a team of qualified experts.

We offer website localization that will facilitate you to enter the Chinese business market. Our social media marketing team will help you capture valuable customers and enhance your sales in China.

For more information, visit our website and get a free quote today!