In the past few days , Tik tok is known as the first Chinese social media App banned by Donald Trump, the president of the US, but why tik tok , do you really know about the commercial empire that hidden behind tik tok ?

1, What is ByteDance ?

As all we know , tik tok is a popular social media app that allows users to watch,creat and share 15 seconds videos shot on smartphones .With its personalized feeds of fun and creative short videos,the app is characterized by its addictive quality and high level of engagement ( users could give likes, leave comments ,download and share videos).

Besides adding effects like background music ,filters , special effects and stickers to theirs video ,users can also collaborate on content even if they are located in different places and create split-screen duet videos.

Tik Tok was launched in 2016 by start up ByteDance in China , Where it’s known as Chinese Version DouYin , TikTok absorbed a similar Chinese video app called Musical.ly in August 2018. ByteDance was reportedly valued at $75 billion as of 2018, making it the most valuable startup in the world .ByteDance owns several others apps like TouTiao ,Vigo Video,News Repulic and TopBuzz ,raised $3 billion from investors, including SoftBank Group, KKR, K3 Ventures, TCV, and General Atlantic, according to Crunchbase. the company’s popularity is helping it branch off globally . tik tok has offices in Beijing ,Berlin , Jakarta ,London , Los Angeles ,Moscow ,Seoul ,Singapore and Tokyo etc .

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2, ByteDance’s great ambitions

ByteDance has been in the news lately because of the TikTok acquisition case. Until now, the fledgling eight-year-old Internet company had kept a relatively low profile despite owning two hot style apps, douyin(TIK TOK) and toutiao.

It wasn’t until TikTok was hotly debated that people realized that the tech company born in the era of the mobile Internet was rising much faster than its predecessors such as facebook and tecent, who had come all the way from the PC.

Bytedance’s staff has grown at a ferocious pace. By the end of 2019, bytedance was in its seventh year and had more than 60,000 employees worldwide, about the same size as another Chinese company, Tencent. This year, founder and CEO Yiming Zhang announced that Bytedance will have 100,000 employees worldwide by the end of 2020.

Research and development accounted for nearly 40% of the more than 8,000 job openings posted on Bytedance’s website. For an Internet technology company known for its algorithms, Bytedance continues to be a big recruiting force for technical talent.

Bytedance is recruiting more and more people for research and development positions as its business expands and its algorithmic infrastructure strengthens. Technology, as the Internet upstart’s outstanding advantage, will continue to play an engine role.

Further analysis of the recruitment data description shows the “ambition” of Bytedance.

The two most understaffed businesses remain Toutiao and Douyin(TikTok), two of Bytedance’s core growth businesses. But to DoMatters surprise, games, live streaming, e-commerce and education were mentioned more often than vigo video.In addition, overseas business and enterprise applications are also gaining momentum and are among the Top 10 business lines for talent demand. Were it not for the TikTok event, bytedance might have globalised a bit faster.

It is clear that Bytedance is aggressively expanding its territory, spending a lot of money to recruit and repopulate enemy territory. DoMatters predicts that there’s furious war with Chinese giant companies BAT(Baidu,Alibaba,Tecent) . We further analyzed the locations of the posts in the business lines of games, live streaming, e-commerce, education and enterprise application. The results also confirmed that, in addition to the headquarters in Beijing, the second position of the game is The hometown of Tencent — Shenzhen. E-commerce and education are more distributed in Shanghai and Hangzhou than In Alibaba. Jobs in live streaming and corporate services are also available in Shanghai and Shenzhen.

At the recruitment level, ByteDance is almost All IN the fields of games, e-commerce, education, enterprise application, etc., showing its determination to enter the whole ecological factory.After all bytedance’s ambitions can succeed, all the results have to be tested by the market .

Published On: September 14th, 2020 / Categories: China social media, Digital market, Services /

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