As a Baidu SEO Agency, you should know this.According to research, there are about 600 million people using Baidu in China – which means that if you have the skills to run Baidu, it wil bring a very positive impact on your brand’s output. But in many cases, many people are not achieving the appropriate results along the way. And there is only one reason for this phenomenon: “The details make the difference.”

In SEO, usually a small mistake can often lead to the failure of your entire SEO plan, causing your ranking to drop or even lose ranking altogether. This article will show four frequent mistakes made by Baidu SEO agency and relevent solutions.

Insufficient keyword research – a most frequent mistake that Baidu SEO agency made

The randomness of content creation can be very harmful to SEO, and many Baidu SEO agencies believe that they will get traffic, but in the end, they are disappointed because without keywords, there is no topic, and the result is no search volume. To have search volume, you need to put in the effort to do keyword research. The way to avoid this is simple – use keyword tools such as UberSuggest. For example, if your industry is related to pizza, then search for pizza in the tool, and many keywords will appear, which can be selected based on specific needs.

Failing to meet the real search intent of others – equally fatal for Baidu SEO Agency

In the Chinese market, Baidu is the most widely used search engine by Chinese people, and Baidu also provides content related to search results. That is why your results must match the searcher’s intent. For example, if someone searches for “which pizza is the best,” then your results should match their intent – their purpose is to compare, not to buy.

The way to avoid this is to learn to analyze keywords. For example, when people search for “how to cook porridge,” they want the steps to be simple; and different keywords should be researched for different customer groups.

Aim too high and focus on high-difficulty keywords – as a Baidu SEO agency, you need to “let go”

Many Baidu SEO agencies are not aware of one thing: that the current market competition is fierce, and they often choose high-competition keywords. If you do this, your ranking will be difficult to get up. To avoid this mistake, filter out keywords and look for keywords with low competitiveness.

The loading of web pages is too slow.

If it takes more than 30 seconds to enter a website, you will probably choose to close the page and find another one – the same goes for others. There is nothing more painful than waiting for a blank page, so you need to use some tools, such as website speed testing tools, to optimize your website speed.

Duplicate content

Nearly half of websites have the problem of page duplication – that is, a large number of duplicate content appears under the same domain name or different domain names. This will also make the search engine trapped in your content: it may not know which page you should include, so you may lose a lot of opportunities to appear in front of potential customers. Even if it can appear in front of users, it will leave a very bad impression on users. Therefore, you should avoid duplicate content, so that your website can be more clearly positioned.

To stand out from the many Baidu SEO agencies, remember that SEO is not a one-time thing, but requires long-term and unremitting efforts. Making fewer mistakes and developing a complete Baidu SEO optimization strategy is crucial.