Video marketing is simply using videos to promote your brand, products or services. There are many ways videos can be used in marketing, like brand videos, product videos,, livestream videos, and so on.

Videos are an integral part of any marketing campaign as they are highly engaging, provide better conversions, and give a huge Search Engine Optimization boost.

So how do you launch a video marketing strategy that helps get more engagement and more results?

Here are 6 steps help you to sucess:

1、Refine selling points of products and services

When we are preparing for video marketing, we must first clarify and refine the selling points or advantages of our products and services, that is, differentiation, and find the characteristics that can meet the needs of users.

For enterprises, using video marketing to deduce product characteristics, mobilize user participation through interaction, enable users to generate UGC behavior, actively improve brand interaction, and generate social communication has become an important way for brands to effectively seize users’ attention and improve marketing ability

2、Analyze the attributes of potential target users

To make video marketing more effective, we need to research from potential customers to understand users’ needs

and preferences. Therefore, the brand needs to determine what channels users use to play videos; The type of language the user uses and which language best conveys our message; What are the difficulties or needs of users, and the solutions we can provide for them. Only when we know enough about users, can we make targeted videos when we face the problems and needs of the audience.

3、Define the subject content of video marketing

After refining the selling points of our products or services and analyzing the user attributes, we have to determine the theme and content for this kind of people, which must be the form that this kind of people are interested in and easy to accept. First, use the title and description to express the theme

clearly, because the first thing users see is our title, so it is particularly important to write a high-quality title, so as to attract users to click on the video

4、Select a video platform and deliver it in a targeted way

There are many kinds of video platforms, including short videos, TV advertisements, online videos, promotional films, micro films, etc. After the brand completes the video content, it can selectively release it, or make relevant videos according to different platforms. Pay attention to what kind of video and what type of video content is suitable for delivery and dissemination on what type of video platform.

5.Constantly push on your social schedule

Don’t think of videos on social media as one-and-done. One fully produced video could be uploaded to several networks over a month-long time period, depending on your social schedule. On Douyin, you could promote it many times. For livestreams, you’ll need to promote often to ensure lots of people w

ill join in at the right time.

One film recording session could produce multiple videos. Different clips could be used for promotion or spliced together to create new videos. Think big when you’re promoting videos.

6.Optimize and track data in time

Because video marketing is divided into two forms: paid and free. If it is paid, it is enough to plan and write relevant copy content and comply with the rules of the video platform.

So, if you want to do free video marketing, the brand has to do more work. Whether comprehensive search engine platforms or other platforms, they all have their own search engines. We have to optimize SEO according to the search engine rules of these video platforms

One thing you can’t miss when doing video marketing is the platform.

Not all platforms are applicable to every brand. Enterprises need to analyze the target customer portraits on different platforms, match the characteristics of the brand, and select the most appropriate platform. And judge whether it is suitable for the target group of the brand, and then make correct and effective marketing strategies to make the target group interested in and support the enterprise’s brand. In addition, in order to increase the coverage of content,companies need to figure out the content distribution mechanism of short video applications.

That’s all, thank you!