China town market Market environment backgrounds

China is one of the most developed countries both in convenient transaction and science/technology network. According to the data released by China’s National Bureau of statistics on January 26, 2022, the national population at the end of 2021 totaled 1.4 billion. As of December 2021, the number of Chinese Internet users was about 1.03 billion. The number of Internet users accounts for 73.06%,among which including 934 million short video users, accounting for 66.1% of the country’s population. The Chinese market has a large number of online users. Meanwhile, it is a dynamic social media.we believe thoughtful digital marketing strategies will create miracles here.

 

Target key platform  introduction and classification

>>Community discussion platform:

1. Zhihu: Zhihu connects users from all walks of life, with the brand mission that”letting people better share knowledge, experience and idea to find answers”.
2. Weibo: Users can access through various devices such as pad,PC and mobile phones to accomplish instant sharing and interaction of information in the form of text, pictures, videos and other m
3. Baidu-zhidao: Baidu-zhidao encourages users to submit answers to questions through the points system, and the system automatically categorizes these answers and provides them for other users who search similar questions, so to achieve the effect of sharing knowledge.
4. Baidu-Tieba: The Baidu-Tieba provides a free online space for people to express and exchange ideas,it covers society, regions, life, education, entertainment stars, games, sports, enterprises, etc.
5. Xiaohongshu: Xiaohongshu community includes information sharing on many aspects of consumer experience and lifestyle such as: beauty, personal care, sports, travel, house furnishing, hotels, restaurants, and so on
6. Baijiahao: Baijiahao is a content creation platform for creators that integrates creation, publishing and monetization. It is also a new area for many companies to achieve marketing transformation.

 

>> Short video platform:

1. Douyin: The English name of Douyinis (tiktok),it uses artificial intelligence technology to create a variety of methods for users to make short videos and share them with on the platform.
2. Xigua Video: XiguaVideo distributes video content for users based on intelligent recommendation technology, video categories include music, finance, film and television, VLOG, farmers, games, food , children, life, sports, culture, fashion, technology, etc.
3. Kuaishou: This APP is as good as Tiktok(Douyin),it can record the moments of life with photos and short videos, and can also interact with fans in real time through live broadcast.
4. Bilibili: Bilibili was an ACG (animation, comic, game) content creation and sharing video website in the early days, and has now developed into a multicultural community covering more than 7,000 interest circles

 

 

key platforms to enter china town market data sorting

(This analysis mainly focuses on the age of the target group, the daily flow of people , and the number of registrations on the APP  )

1. Histogram of platform user age distribution

 

 

 

 

 

 

 

 

 

 

 

summary:

①. Douyin APP users have the widest age range;

②. Xiaohongshu contains 75% of female users;

③.The target group of bilibili is the youngest;

④. Xigua video covers most of the middle-aged users.

 

2. Histogram of the average monthly flow on the APPs

(statistics for the year 2021)

summary:

From the platform traffic data with high number of active people in the past few months, our target article or short video platform should focus on “Weibo”, “Baidu zhidao”, “Baijiahao”, “Douyin” and “Bilibili” , with the help of the huge traffic of these platforms, we can display our advertisements and ideas very well.

But how to operate these platform accounts? How to make a good reputation? How can I get the corresponding traffic? Welcome to communicate with us!

 

3. How to get the huge traffic in the key platforms to enter china town market ?

Before talking about this topic, I would like to introduce what is “water army” and “zombie fan”.  Is short-term traffic really important?

Water army is a group of hired web writers who publish specific information for specific content on the Internet. It is generally believed that water army refers to network personnel who are manipulated by public relations companies, websites and other institutions to gain profits by posting, deleting posts get paid. They are often able to sway the direction of public opinion . Chinese Cyber Security Department has fought against them

Zombie fan is malicious registration, and there are no real users, which are generally used to increase the number of likes on articles, increase WeChat public account fans.

Although these methods can make our users see benefits in the short term, we prefer  good idea and deliberate production which  can  win a good reputation and go a long way

We do these actions for ours users

① Follow up domestic hot topics at any time to ensure real-time updates on  key platforms

②Base on the different client groups of each platform, customize different short videos or publish articles in combination with your company’s  products and culture  to better enter china town market

③ Stay highly active, not only limited to expressing in articles or short videos, but also in the comment area of hot topics.

④ In cooperation with with bloggers or uploaders with large traffic and high popularity, which often requires a high cost.

 

  Domatters is one of the leading digital marketing companies in China. Our team has experience in different industries such as real estate, tourism, blockchain, etc. and hope to cooperate with top Internet marketing and online advertising companies