Some time ago, WeChat inside test “WeChat small shop” small program, providing free shop selling and live selling function, enterprises, self-employed, individuals can open shop to sell goods!It is different from the WeChat store opened by Tencent relying on WeChat official account before.WeChat small store is a small program for selling goods that can be managed without technical development and free opening. WeChat provides functions such as opening a shop for free, free service fee,live streaming with goods and so on, supporting enterprises, self-employed and individuals to open a shop and sell goods.On July 8th, according to the announcement issued by WeChat team, the maintenance of WeChat store was stopped and the store was completely offline.The original WeChat shop support closed also support to upgrade to “WeChat small shop”, WeChat began to clear the road for “WeChat small shop”!
After WeChat launched the WeChat small store, some big guys in the circle said that as the opening range of video accounts becomes larger and larger, many video account owners must have their ideas to realize. WeChat small shops can just connect with WeChat video accounts to provide a realization. channel. Moreover, for those personal webmasters and small and micro enterprises who were unable to develop small programs in the Moments of Friends, WeChat group posting pictures and texts or selling goods on third-party platforms,WeChat small stores can also be regarded as a formal official channel to sell goods. This deserves our attention!
After the official opening of WeChat small store internal test, WeChat added an official entry “shopping live”,and the WeChat small store shopping live function is officially connected to WeChat public domain traffic!
In fact, from the preheating of the WeChat small store to the official internal test, WeChat is step by step to pave the way for thelive streaming of the small store. First, the small program can be shared to WeChat Moments. Immediately after WeChat recently released the “New Official Entry Portal “Shopping Live”” announcement, it is preparing for a grayscale test to push the mini program to the WeChat public domain traffic entry discovery page and put it directly on the top of the mini program column. This is a measure to fully access WeChat public domain traffic!
With the emergence of WeChat, it means that the mini programlive streaming will move from private domain to public domain. Merchants can get more traffic support and exposure withlive streaming of goods, and rely on WeChat discovery page entrance to continuously gain users and traffic. It seems that for thelive streaming e-commerce Tencent is ready to do its best this time, and what can be used this time will be topped!
With the full support of the two major WeChat public domain traffic in Moments and Discovery Page, it can be seen that WeChat is ready to do a big job inlive streaming e-commerce this time. For companies and people who are engaged inlive streaming delivery projects, WeChat’slive streaming of e-commerce is also an opportunity. It is almost the largest scale of traffic support for so many years. It is worth trying!
