With the launch of the WeChat video account, WeChat, which has 1.1 billion users, has been continuously giving it traffic blessings. Not long ago, WeChat just connected WeChat Sou Yisou to the WeChat video account to support search traffic. This week, the video account officially opened up the WeChat Moments traffic pool. The comprehensive upgrade is no longer displayed with graphic links, and can be directly shared to Moments in the form of cards. In this way, I fully access the Moments traffic pool, and I can see that WeChat is going to die for short videos this time, and I try my best to increase exposure and drainage for the video account. How does the WeChat video account make the video content published by oneself be popular among the recommended, be seen and spread by other users? What are the tricks to pay attention to?
Here Domatters summarizes 6 popular tips and precautions on WeChat video accounts.
1. Content is king. First of all, you must do your own video content well. Only if the quality of your own video content is high enough and has certain characteristics to attract people, then it has the value of being spread by others.
2. Find a suitable location and point of interest. Find a field that interests you and has a certain popularity, such as food, technology, design, etc. You can choose areas that are relatively popular and can continue to output high-quality content.
3. Nice cover design. The beautiful cover allows users to increase their interest in your video, and at the same time it is more appropriate to the subject content.
4. Increase interaction and comments. In the comment area of the video, or in other locations, try to increase interaction with fans, increase goodwill, and gradually accumulate popularity.
5. Highlight the brand at the end or bottom of the video. For example, you can add your own LOGO logo, or have a specific closing remark, so that the audience will leave a deeper impression after watching it, and increase his chances of paying attention to you.6. Share your content to increase flow. After the content of the video account is released, you should also share it on your own social platforms, including WeChat, Weibo, bilibili(Station B), and other platforms to increase your exposure. This is of great help to the accumulation of fans.
