With the outbreak of the epidemic, 85% of small and medium-sized enterprises eventually closed down due to cash flow unable to support operations, and half of them were physical store companies.

Uniqlo suspended 280 stores, La Chapelle withdrew 4391 stores, and all-time convenience stores disappeared from public view. However, there are also many brands whose sales have not fallen during the epidemic, but have increased, and they have moved against the current.

Peacebird has an average daily total retail sales of over 8 million through WeChat membership sessions and WeChat mini program distribution.

Bosideng completes 85-90% of down jacket sales through online live broadcasts, social groups, and mini programs.

Goliya’s daily sales turnover exceeds 1 million on corporate WeChat.

Obviously, companies that take the initiative to obtain online traffic are the ultimate market winners. As long as you can open the online, obtain traffic, quickly realize your cash flow, and keep your cash flow, you will have a place in the cruel competition.

Community realization is the key to breaking the game.

In China, the community can obtain a lot of private domain traffic at a very low cost, creating a second growth point for enterprises.

In China, the community can accurately classify and layer customers, promote transactions, and build new air retail channels for offline entities that have been affected.

In China, the community can retain customers as much as possible, increase the repurchase rate, and extend the customer consumption cycle.

Mastering a set of professional and systematic methods for monetizing customers in the community is equivalent to having a steady stream of customers.

So how do we do well in WeChat social marketing? Domatters summarizes the following suggestions for you.

The first point is to accurately locate the customer group and establish a bond.

That is, to establish a WeChat group or QQ group to facilitate interaction and communication. You need to use various tricks such as lucky draws or discounts according to your product positioning to find the first batch of customers and gather them together.

But you should note that WeChat group is not equal to community, and fans are not equal to traffic. The two need a bridge to connect. From Positioning to drainage to fission to retention to conversion are all interlocking and indispensable.

In fact, many offline stores are now consciously transferring users to online and establishing WeChat groups to facilitate access again. But building a WeChat group is not the same as being a community. Even if you have 5,000 customers in WeChat, you may still face the risk of no transaction and closing of the store.

A few years ago, Jiuxian.com’s offline wine city business was extremely bleak. At the beginning, the best method the company could think of was to distribute flyers offline, which not only consumed a lot of financial and material resources, but also had no effect! 30 stores across the country are facing the situation of closing stores! At that time, if the marketing department could not activate the store within one month to solve the revenue problem, the entire department would have to leave! But when we researched the store situation, we found that even though the store owner has nearly 5,000 customers who have visited the store before, they don’t know how to realize the operation of customer resources? What can be done more effectively?

For example, if we split up 5000 customers in WeChat, create a community for every 40 people, and tell the members of the group that if the relatives and friends around you are added to this group, the total number reaches 300, the group will give gifts for free. In this way, the group of 40 people can quickly expand to 300 or 500 people. In addition, you can also talk about cooperation with some nearby businesses, and through resource replacement, you can promote in the business’s customer base and develop potential customers. Waiting to successfully get through more than 20 businesses around. You can build another 30 or 40 communities, each of which is full of 500 people.

The second point is to do a good job in daily interaction and communication with the community.

Customers shouldn’t be left in the cold, otherwise they will go elsewhere. Maintain daily interactions with customers in the group to let customers know more about what you want to market.

The third point is to increase the exposure rate of social platforms and let more people know.

Marketing requires a lot of fanfare and high-profile work, so that more and more people know that it will be easier to attract customers. You can let people in the community help with the promotion.

The fourth point is to expand the community to achieve constant changes in customers.

In social marketing, the picture is the diversion and fission of customers, which makes marketing easier. Therefore, we must expand the community on the basis of the original community to realize the fission of customers.

The fifth point is to cultivate loyal fans and strengthen cohesion.

The current marketing model is all about fan effect. As long as you can attract fans, money will come naturally. Therefore, we must use people’s preferences to cultivate fan feelings.

The sixth point is to clarify the ultimate goal of the community and become friends with customers.

The ultimate goal of the community is not marketing, but to become friends with customers. When you become friends, marketing will naturally come to pass.

Finally, the community gameplay also includes how to promote transaction conversion in the group, shape the personality in the circle of friends, and introduce products. Consider every detail and put every idea into practice. Focus on refined customer operations and key customer transactions, and constantly iterate new methods of community operations.

It also includes a combination of WeChat Mini Program + wechat official account + wechat Community.

If you want to know more information about  China wechat marketing and wechat Community promotion,please fell free to contact us.