Today wechat store + WeChat Mini Program Mall + PC Mall are some of the most important channels for Chinese people to shop online. According to effective statistics, 94% of Chinese users use WeChat every day, and more than 60% even check WeChat more than 10 times. Many enterprises and merchants that have established wechat stores have obtained extremely high profits, but there are still some wechat stores that have not brought substantial improvements to the business businesses in their operations. When two merchants also open wechat stores, why is there such a big deviation between a prosperous business and a cold business? The most important reason is that it did not adopt the correct operation strategy. Here are the four major operation strategies of the Domatters wechat marketing agency. We hope it will be helpful to your business in China.

First,What is “微商城“(Wei shangcheng) in Chinese language?

Wei shangcheng is abbreviated as wechat store or Weixin store, which is a mobile Internet-based mall application service product developed by a third-party service provider on Tencent’s WeChat public platform. wechat store is a mobile website that uses WeChat as the access point. Companies can share merchant profiles, product displays, service descriptions, sales information, event announcements, addresses, contact information, etc. to the wechat store, allowing customers to quickly and comprehensively understand the company. Wechat store adapts to the current mobile client’s requirements for browsing experience and interactive performance.

Here are the four major operation strategies shared by Domatters wechat marketing agency.We hope it will be helpful to your business in China.

• |  Establish a WeChat store membership system to make customer acquisition easier

Many merchants are now playing membership strategies, using the membership model to increase customers’ buying viscosity, so that the merchant’s sales can be better improved. Almost every Chinese consumer has one or two membership cards or coupons in his pocket or on his mobile phone. Many consumers always consult and receive coupons habitually before consumption. The  membership policy of WeChat store can be set with different rules and different rewards, so that customers can be attracted to join it.

For example, merchants can set two prices or give some discounts in the WeChat store, and setting a member discount for each product can effectively raise the interest of customers and increase the customer’s desire for membership cards.

• | Set up more activities on WeChat store to make customer acquisition easier

For example, merchants can set up new pull activities in the wechat store, adopt this model to attract customers, and encourage customers to share, so that fission and customer acquisition can be achieved. The preferential policies for pull-out activities must be attractive enough, and pull-out activities must also be diversified and novel, so as to arouse everyone’s interest.

Let’s take an example, the merchant sets up a new lucky draw. Its rule is that as long as the customer purchases the product and successfully shares and draws ten people, they can participate in the lottery. Of course, everyone may worry about not being able to draw, and maybe worry that the prize is not attractive enough. Then the business can display the prizes of the lottery and the probability of winning the lottery. Generally speaking, the higher the probability of winning the prize, the more attractive the prize, and the better the result of attracting fans.

• | Share the QR code of WeChat store, and get customers in multiple ways

The wechat store itself can generate a QR code. This connection icon can be added to the poster and shared to Moments, WeChat groups, or even the official account, so that more customers can understand the merchant platform and generate a desire to buy. In addition, merchants can also print out posters for offline promotion, which can also attract offline merchants to online.

For example, merchants cooperate with offline physical stores to give the physical store some commissions and encourage physical stores to guide customers to make purchases through the mall, so that offline customers can be successfully transferred online.

• | Use wechat Moments marketing to help solve the problem of customer acquisition

In fact, marketing in the circle of friends in Weixin is not difficult to acquire users, as long as they are sincere enough. After the wechat store has a reputation and a reputation, it will be easy to acquire users. The focus is on how to create a wechat store image in the minds of users.

Your customer service should know the products of your wechat store thoroughly, fully understand the advantages, features, and functions of the products, and show a professional attitude to users. In addition, when sharing and publishing content on WeChat official accounts, Xiaohongshu or other Chinese social media platforms, it is necessary to show the real situation as much as possible, and make users feel that the content is warm and does exist. Never add false information at will.

The form of the activity can be diversified, and the main purpose is to stimulate user participation and activity. In addition, it is best to organize events that are more creative and individual, to impress users and form a brand effect. The combination of personal brand and product brand will have a better effect on the spread of wechat store.

The ultimate goal of marketing and customer acquisition is to obtain profits, so it must be flexible to operate the wechat store. Of course, we have more operation strategies of wechat store, welcome to pay attention to our website. If you have any questions or ideas, please feel free to contact Domatters wechat marketing agency.