Difference between Baidu and Google

If you are doing business in China, then you may interest in difference between baidu and google so that to get good result in baidu.

Here are some differences between Google and Baidu.

1.Index difference between baidu and google

In terms of inclusion, It is easy for Google to index new sites and pages. And one or two external links, which do not have to be of high quality could make google to index new sites.  Even there are few duplicate content  on the website, it will be not a big problem for google. However, Google has a sandbox effect, the entry threshold is very low, it is difficult to get a good ranking. Baidu is on the contrary, a lot of new sites to be indexed by Baidu is a difficult problem, sometimes need a longer assessment period. Once indexed, it is easier to get ranking and traffic. Chinese content originality at the beginning of the site is very important to Baidu.

2.baidu and google treat Homepage difference

Baidu has a large home page authority, while Google treats all pages equally, whether it is the home page or the inside page. In the search results page, Google returned to the site more pages, and in order to get a better ranking on Baidu, often need to rely on the home page. This can affect the site architecture and the distribution of different keywords on the site.

3.Google  is more sensitive to external links than baidu

Google is more sensitive to external links than page elements. We can often see the pages ranking in first, keywords appear on the page once, there are also ten times appear. Google doesn’t show a clear, regular preference for how many times or where keywords appear on a page. And look at the top dozens of pages of external links, you can see a more consistent trend, the front of the list is usually has higher quality external links than those end one.  And the more external links building the site has, the higher rank it has.

4. Baidu is more sensitive to the relevance of the content of page

Baidu is less dependent on external links, but more sensitive to the relevance of the page itself. This sensitivity is reflected both in the fact that having keywords in the right places helps rankings and in the fact that keywords are more likely to attract penalties if they appear to pile up. Google, by contrast, does not give good rankings or punish keywords for appearing more often.

5. Google ranking is more steady while baidu ofthen have big ups and downs

Baidu rankings often have big ups and downs. Some websites I contact often optimize after a certain time, a lot of keywords ranking at the same time rise, traffic also sudden growth. Google, on the other hand, has always been a gradual process of ranking sites, growing steadily over a period of several months, with no explosion at any point in time. The same goes for websites, where rankings can disappear overnight on Baidu, and less so on Google, except in the case of serious cheating

6.Baidu prefer continuous regular content update. Google is not that sensitive for content update regular

Baidu is more sensitive to the website update, continuous regular increase in content can often effectively improve the ranking in Baidu. Google is less sensitive to content updates than Baidu. Of course it’s good to have new content all the time, but many sites go years without any updates and don’t drop in the rankings. The exception is for time-sensitive sites, such as blogs and news sites, where Google also requires constant updates.

At all, these differences are not essential differences. SEO personnel as long as the basic optimization work  done, do not have to stick to the details of the difference.