Chapter

What is Douyin？

Douyin is the Chinese version of tiktok，our previous article has covered three advantages of the Douyin app,Douyin marketing is currently the most popular short video platform in China, and both the elderly and children are very familiar with Douyin. Douyin, launched on September 20, 2016, is a short video community platform for all ages.

However, in the early days of Douyin’s launch, it targeted young people. Interesting short video content attracted many users and continued to grow. It is expected to reach 690 million in 2022. Douyin supports high-quality content providers in various industries (government, media, group media, individuals, enterprises/institutions/other organizations) to apply for free entry and provide content for Douyin.

Of course, various industries can also use the influence of Douyin media to enhance their content awareness in the industry. Therefore, doing business through Douyin is the first choice for many foreign companies. Domatters China marketing agency will introduce you to Douyin in detail.

Douyin’s Performance in Baidu Index

Douyin vs Tiktok 

Although Douyin and tiktok are similar, they have inherent differences.The introduction of domatters will give you a deeper understanding of Douyin.

Brand Marketing (Douyin vs Tiktok)

Douyin is targeting the Chinese market, so brands must plan and market their advertising content for their Chinese market users.

For example, Starbucks official accounts do not post original videos on TikTok. Instead, it reposted a video on tiktok of customers talking about their experience with the Starbucks brand. But on Douyin, Starbucks posts include:

1.Original content

2.Popular science video about coffee

3.New products

Therefore, if you want to enter the Chinese market, you need to conduct in-depth market research. Then, after knowing your Chinese audience, you can implement an effective marketing strategy on Douyin.

5 Tips for Starting with Marketing on Douyin App

If you want to achieve marketing effects through Douyin, the first and foremost is to understand Douyin’s operating mechanism.

Many companies do not know Douyin’s operating rules and techniques, and without understanding the operating rules, they directly start video shooting, resulting in ineffective  operation.

Thinking is stuck in the era of sales promotion. This promotion model is the form of hard broadcast. For this type of hard broadcast type of video, Douyin can be said to be very exclusive.

Now domatters will introduce you 5 tips to market on Douyin.

1. Amplify corporate advantages and creative performance

Novel ideas require a brain hole with enough imagination to complete the director, which has a certain degree of difficulty. After all, people’s imagination will reach a bottleneck or even a period of exhaustion after a certain period of time. Therefore, it is better to use the video transition process. Insert advertisements, so that the audience has no sense of disobedience, so as to guide users to consume.

On Douyin, the effect of brand promotion can only be achieved when the company’s video content can attract users’ attention and will not cause user dissatisfaction due to advertisements in the video.

2. Focus on product content, highlight display

Directly speaking, it is to directly show the product to the user, directly convey the  advantages of the enterprise product to the user, and show the practicability and highlights of the product to the user. When the user is interested in the product, they will begin to understand the product or Ask directly about the price or the content within the product link in the comment area.

When a company’s products attract users, users will not only understand the product, but also the brand to which the product belongs, and then understand the company’s culture and services, thereby expanding the brand’s influence.

3. Daily exposure of the company, dissemination of corporate culture

For users, many users do not pay attention to the product or the price of the product when they buy a product, but pay attention to the culture and service of the company, such as Xiaomi mobile phone, China Mobile, China Unicom, etc. , the accounts of these companies will also publish some interesting daily life stories of employees from time to time, thereby attracting users’ attention, comments, likes, and shares.

4. Arouse the curiosity of users through the product

When the company captures the user’s attention and curiosity, interacts with the video content and increases the sense of participation between the user and the product, when the user truly experiences the user’s hobbies and interests, and then substitutes it, it can better serve the company. product marketing.

Of course, companies can also use a series of online celebrity games to not only increase video exposure, but also increase users’ curiosity and sense of participation.

5. Integrate advertisements into the scene and subtly implant them

When the corporate account has a good script and scene content, it must consider how to subtly embed the product into the video content, so that the user can remember the product more deeply without affecting the user’s sense of viewing.

Domatters‘ Douyin Agency Service – Solve All Your Douyin Marketing Problems

The Chinese market is huge – especially with so many incredible marketing opportunities on Douyin.

Issues faced by foreign companies:

Unfortunately, it is not easy for foreign companies to advertise in China. On the one hand, it is necessary to overcome the barriers of Chinese and foreign language and cultural differences, and on the other hand, it is necessary to be familiar with Chinese advertising rules and regulations.

Douyin doesn’t have an English interface, which makes setting up an international business account tricky. Even if you download Douyin, you may end up confused about its account settings.

On top of that, you simply cannot guarantee a good ROI without understanding the language, Chinese culture and Douyin trends.

That’s why many foreign companies look to their local Chinese market agents to help them with website and social media operation and optimization.

If you need professional help, please feel free to contact domatters

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