For those who care hiring Chinese content writer–Despite the impact of the global outbreak of coronavirus, the Chinese market still has great potential to develop during this special period. Industries that have benefited from the epidemic, such as cyber security, cloud computing, collaborative robotics, medical clinical trials, foreign exchange/virtual currency investment, online games, and online education, are more likely to gain momentum at this particular time. If you are doing business in China, increasing your exposure online in China must be a very good marketing way, as the epidemic has led to more people accessing information on the Internet. Here are four things you need to know about Chinese content writer from the perspective of those people who are doing business in China or those looking to enter the Chinese market.

1. What types of Chinese content copywriters can be selected

When it comes to Chinese content writing, there are still many foreigners who do not know that Chinese is actually divided into simplified Chinese and traditional Chinese. Although it is the same Chinese language, the differences between the two are very big. Here Domatters illustrates the differences only from the perspective of marketing in China. If your target market is Taiwan and Hong Kong, then you should use Traditional Chinese when preparing your Chinese text, because over 95% of people in Hong Kong and Taiwan basically use Traditional Chinese. China Taiwan and Hong Kong are only two small parts of China, China is a huge country, and the mainland market is the main market of China, so if you come to China and do business for the mainland market, then you should choose simplified Chinese when you prepare your Chinese text. Although simplified Chinese is simplified from traditional Chinese, there are still great differences between the two. People who can read traditional Chinese characters may not understand simplified Chinese at all, while mainland citizens who have learned simplified Chinese since childhood may know some traditional Chinese characters, but they still struggle to read traditional Chinese texts. Basically, the Internet in mainland China is in simplified Chinese.

So if you’re not specifically targeting the Taiwan and Hong Kong markets, the first piece of advice Domatters has for you is, when you’re hiring Chinese content writers, try to hire Simplified Chinese content writers.

2. Where can I find Chinese content copywriter

As a foreigner just entering the Chinese market, you may want to hire a Chinese copywriter to help you write your company’s promotional copy, but because the language is different and the environment is different, you may not know where to find a Chinese copywriter. Here Domatters, lists a few good places for you. On the international Internet, Upwork  and Freelancer are both good choices. Some professional Chinese writers will register as freelancers on Upwork and Freelancer and other platforms. They are generally of high quality and have good English skills. If you find Upwork and other freelancing platforms more expensive, you can also search directly on the Chinese Internet. Of course, by searching on China internet you need know a little Chinese, or you can use translation tools. Zhubajie web is a good platform to find Chinese content writer, or go to China’s foreign trade BBS to leave hiring message, of course you can also choose to directly on the baidu.com by searching the following “文案写作” in Chinese characters which will lead you a lot of professional local Chinese content copywriting company, but please note that these companies are likely having no interpreter, so you have to communicate with their in Chinese.

3. What are the characteristics of excellent Chinese content writers and how to choose them

Because of the language barrier, how to ensure it is worthy that you spend money to buy the copy, or pay to hire a handwritten Chinese copy in line with your marketing ideas? Chinese is extensive and profound, different written copy will vary greatly, itself is difficult to identify the quality of the copy, let alone for a people who completely do not know or only a little Chinese. What you can do to solve this problem is to pick and choose carefully before you spend any money. Read the reviews of other people and check the qualifications, educational background, etc of the writer. The other is to ask another Chinese you know to help you identify the following quality, whether they have literary talent, whether they can play a positive role in marketing. Although the same Chinese, but different people write it, using different writing techniques, write things are different. For example, if a Chinese writer writes this Chinese text, he is definitely a successful writer.

Chinese father and son with car for content marketing

“如果你问我这世界上最重要的一部车是什么？那绝不是你在路上能看到的30年前，我5岁那一夜，我发高烧，村里没有医院爸爸背着我，走过山，越过水从村里走到医院，爸爸的汗水，湿遍了整个肩膀我觉得，这世界上最重要的一部车是——爸爸的肩膀今天，我买了一部车我第一个想说的是阿爸，我载你来走走。好吗？中华汽车，永远向爸爸的肩膀看齐” The Chinese text of “China Auto, always keep up with the father’s shoulders” starts from father-son affection and successfully implant the customer’s brand “China Auto” into people’s feeling of the strong affection between father and son, so that people will have trust in the brand “China Auto”.

4. How much do Chinese content copywriters usually charge

In the Chinese content copywriting market of the Chinese market, for a 1000-word Chinese pseudo original content, the general content creation company will charge about USD10. If it is 100% original Chinese text, with pictures, a few secondary titles, high quality text with keywords naturally integrated, the average charge is around USD20. Of course, this is only among the Chinese. In the international market, for example, on Upwork, the average fee for writing an original Chinese copy is more than USD30. It takes about an hour to write an original Chinese text with good quality, and the price is even higher for some writers with high hourly rate. However, in practice,the quality and pricing of every Chinese writer or copywriting company is different, and the general rule of copywriting is that the more experienced the writer, the more he or she will charge. The above mentioned USD10-30 is only for your reference, not as a specific suggestion in practice. Friends who need to do business in China, you could choose different Chinese content writers according to your own company’s product market positioning.